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Luxury Footwear PR Assistant Placement

Listing ID: 398567

Luxury Footwear PR Assistant Placement

Type of Position: Internship / Work Placement
Company / Organisation / Artist Name: MYSHUBOX.COM
Location: East London, London, UK
Length of Internship / Placement: 3-12 months
Hours: Part Time
Specified Hours: 2- 3 days, 10am - 6:30pm
Compensation: Unpaid Student Work Placement (no allowance / expenses)
Twitter Handle: @myshubox
Deadline: Ongoing
Ad Expires In: 2 weeks 1 day
About: MYSHUBOX.COM the online retail destination for luxury footwear and foot care is the first luxe e-commerce store in the UK to combine style with smart foot care.

At MYSHUBOX.COM, we offer women the opportunity to access luxury designs from recognised and emerging footwear brands alongside retailing indulgent foot care products and treatments to encourage health and wellbeing.

Our aim is to motivate our community of shoe lovers to become lovers of their feet too! MYSHUBOX.COM encourages conscious foot care, preventative measures for foot grievances and promises to support women to strengthen and nurture feet without diminishing style.

At MYSHUBOX.COM, we are passionate about shoes, well-being and providing luxury style solutions without diminishing foot health.

We are offering an exciting work placement opportunity to a highly motivated, reliable, resourceful and dynamic person who has a passion for PR, copywriting, creativity and shoes of course!
Ideally we are looking for someone who can commit to the PR Work Placement for a minimum of 3 months, for 2-3 days a week in London.

This role is for an individual who wishes to contribute to the implementation of our PR strategy and to enhance their knowledge of the Business side of the Luxury Footwear Industry. This is an unpaid work placement and students are welcome. We will work to support & integrate work based learning into course projects.

Responsibilities for this role could include: 

  • Building relationships with key local and national press and media contacts (magazines, newspapers, bloggers, online publications/sites) to secure standout editorial coverage.
  • Daily press outreach with relevant media platforms.
  • Maximising editorial coverage through news stories and events daily.
  • Ensuring maximum awareness around Brand and product/service initiatives.
  • Assisting with ongoing and new PR & marketing campaigns.
  • Maintaining and organising media lists, contributing to and researching new contacts and publications.
  • Writing and distributing approved press releases.
  • Pitching exciting and creative stories to relevant media (magazines, newspapers, bloggers, online publications/sites).
  • Sourcing editorial calendars for national publications.
  • Requesting press kits from designers.
  • Being the initial point of contact for all press sample, image and price requests and returns.
  • Calling in samples from external PR’s/designers.
  • Arranging cost effective couriers for press send outs and press returns.
  • Monitoring media, newspapers, magazines and blogs for editorial coverage.
  • Assisting with creative development and execution of events, photoshoots and seasonal press launches.
  • Assisting in securing press attendance to all events.
  • Acting as a positive ambassador for MYSHUBOX.COMThe right person for this role will have: A good understanding of Fashion PR.
  • A good understanding of the luxury consumer.
  • Good awareness of fashion and lifestyle media.
  • Basic knowledge of various print, digital and broadcast media.
  • The ability to write creative and memorable content.
  • The ability to work alone, without direct supervision on occasion.
  • The ability to communicate at all levels, with excellent communication and relationship building skills.
  • The ability to build and foster positive working relationships as part of a larger team.

Skills & experience: 

  • Currently studying Fashion PR or Fashion Journalism, other disciplines will be considered if relevant to the placement.
  • Previous experience in a PR role ideally in fashion, luxury goods, or startup brand, is highly desirable.
  • Excellent organisational and time management skills.
  • Confident decision making skills.
  • Excellent copywriting/editorial skills, with good attention to detail.
  • Knowledge of Excel and Microsoft Office packages
  • Mac proficient.


Creativity, innovation, perseverance and resourcefulness are characteristics we value at MYSHUBOX.COM.  If you are honest, reliable and punctual with a burning desire to apply your transferable skills and knowledge to a role at MYSHUBOX.COM, please apply with your CV and covering letter below.

Application Form

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