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CRM Intern

Listing ID: 1594066

CRM Intern

Type of Position: Internship / Work Placement
Company / Organisation / Artist Name: Louis Vuitton
Location: Central London, London, UK
Length of Internship / Placement: TBC
Hours: Full Time
Reference Number: LVM32810
Twitter Handle: @
Deadline: Ongoing
Ad Expires In: 3 weeks 58 min
About: For more than 150 years, men and women at Louis Vuitton have shared the same spirit of excellence and passion, reaffirming their expertise every day, the world over. With us, every career is a journey, filled with excitement and challenge, desire and daring. There is no better way to reveal your potential. Explore, develop, innovate, create... Every journey is unique. Today, Louis Vuitton invites you to discover your own.

Louis Vuitton is looking for a highly motivated, analytical, retail-centric CRM Intern to support the Regional Clienteling team.

In this role, the successful applicant will bridge the gap between corporate strategy and retail execution, serving as a vital support system for our Stores while gaining a confident mastery of regional strategy. You will assist in tracking client data, monitoring campaign performance, and analysing segment behaviours to drive client retention, recruitment, and engagement.

This position offers a unique, hands-on opportunity to work closely with Store teams and cross-functional corporate leaders to optimize our client funnel, deliver tailored store assets, evaluate event performances, and support regional strategy execution.

Responsibilities of the CRM Intern

Advanced Reporting & Systems Management:

  • Systems Mastery: Utilise and maintain Power BI, Salesforce, and advanced Excel tools to extract, clean, and visualise complex CRM data.
  • Performance Dashboards: Compile and distribute weekly/monthly dashboards that provide a macro view of regional trends down to micro-store metrics.
  • Funnel Tracking: Monitor and report on Store and CA performance across key funnel metrics, specifically Local Sales, Appointments, and Outreaches.
  • Corporate List Monitoring: Actively monitor corporate client lists to identify fresh opportunities for client engagement and track long-term segment evolution.

Segment Evolution & Penetration Analytics:

  • Segment Performance Tracking: Monitor and report on KPIs across distinct client segments, including client volume, total sales, retention rates, purchase frequency, and average spend.
  • Penetration Analytics: Evaluate the effectiveness of targeted client touchpoints and boutique activation channels (Outreaches, completed Appointments, Events, and Gifting campaigns).

Boutique Support & Tailored Clienteling Strategies:

  • Targeted Client Lists: Extract, clean, and segment high-potential client lists tailored to specific store needs, product launches, or regional animations.
  • Client Reattachment Initiatives: Analyse dormant or unassigned client databases to facilitate seamless client reassignments to active Client Advisors (CAs), ensuring no relationship opportunity is lost.
  • Store-Level Action Plans: Partner with Store Managers and CAs to provide data-driven insights, helping them understand their local client base and build bespoke outreach strategies.
  • Daily Boutique Partnership: Act as a reliable point of contact for stores regarding CRM tool troubleshooting, list requests, and clienteling best practices.

Team Performance & Capability Mapping:

  • Performance Evolution: Consolidate data to review how various sales and client-facing teams are performing against core CRM KPIs.
  • Team Mapping: Assist in mapping out team capabilities, regional coverage, and performance metrics to help optimise client allocation and store support.

What Louis Vuitton is looking for:

  • Pursuing or completed a degree in Business Administration, Marketing, Luxury Brand Management, Data Analytics, or a related field.
  • Advanced Excel skills (VLOOKUPs, Pivot Tables, data manipulation).
  • Strong analytical agility—the ability to zoom out to identify macro regional trends while maintaining absolute precision on micro-store/CA metrics.
  • A strong desire to empower retail teams. You understand that data is most valuable when it directly helps Client Advisors succeed on the sales floor.
  • High level of precision when managing corporate client lists, event mappings, and performance reports.
  • Excellent written and verbal communication skills to collaborate effectively with both corporate stakeholders and boutique teams.
  • A strong understanding of, or keen interest in, the luxury retail landscape and VIP clienteling behaviours

Diversity & Inclusion

Diverse by essence, inclusive by choice. 

At LVMH, we are diverse by nature with a workforce that counts more than 190 nationalities and 4 generations with an average age of 34, operating in more than 80 countries.

From sourcing and production facilities to retail, our people encompass a wealth of hundreds of métiers, spanning every link in the value chain. We strongly believe in people’s uniqueness, in their talent, in their singularity – whatever their background.

We value differences of perspectives that make our business more creative, more innovative, and stronger every day.

To be inclusive is not a luxury. It’s a choice.

And it’s everyone’s business.

WE COMMIT TO...

Fostering an inclusive culture based on respect where everyone can thrive and innovate to contribute to our long-term performance.

Offering an inclusive experience, beyond our work environment, where everyone that is part of our ecosystem – our people, partners and clients, feel welcomed, respected and represented.

At LVMH, Diversity & Inclusion is cross-cutting at all our business. Challenges and opportunities vary around the world, and our Talents across the Group innovate daily to push boundaries towards common goals.


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