The Product Marketing Intern will assist with the day-to-day implementation of Guerlain Marketing plans across multiple trade environments and on monthly brand reporting.

Main responsibilities of the Product Marketing Intern…

Category Management:

• Support the Product Marketing Team (skincare, fragrance & beauty) with category launch plans (full year and phased)
• Work with the rest of the team using the NPD tool to pull together analysis on a monthly basis for all categories as well as ad hoc analysis as required
• Assist with implementation of best-in-class campaigns to launch innovation whilst maintaining growth on icons and pillars within the categories continuously
• Assist the product team with the upcoming product launches creating PowerPoint presentations for internal and external meetings
• Make sure the marketing tools (Launch Calendar, Aurora, NPR tracker) are always up-to-date for the categories as well as all the available supports provided by HQ (Launch platform, visual, guidelines, etc) for the upcoming launches
• Create price benchmarks & product mappings for new product launches and key assets
• Assist with the creation of all printed collateral for in-store activity and product launches
• Assist with in-store eventing and work together with the retail team to support their needs
• Assist the Product Team with the forecasting process for the category updating working documents and working on analysis (Sell in, Sell out, Sell through of defined benchmark).
• Closely follow-up on preseries forecasting and dispatch to the different departments for your responsible category
• Update the Preseries budget tracker on a monthly basis for the category
• Responsible of the POs process.
• Contribute to the brainstorming of creative ideas.
• Management of own projects – dependant on development within the role.
• Understand cross-functional needs, supporting other departments on marketing requests
• Maintain a strong understanding of the competitor landscape, making regular visits in store and reporting on new launches and competitor marketing activations

Category & Brand Reporting:

• Review and analyse Sell in and Sell out performances using NPD and Orion.
• Assist the Product Team in day-to-day analytical reports/performance deep-dive requested by top management.
• Analysis of competitor launches (store visits) and activity on a monthly basis creating a report that can be circulated to the wider team in UK and Europe.

What Guerlain is looking for:

Key Competencies / Technical Skills:

• Fluent in English
• Strong Microsoft Office skills
• Advanced analytical Excel skills (V lookup, pivot table, etc)
• NPD Decision Key
• Teamwork abilities
• Substantial organisational skills
• Strong attention to detail 
• Creative flair

Profile:

• Degree in Marketing / Business Studies or similar
• Strong interest for the beauty industry
• Passion for numbers/analysis
• French language a plus