LVMH’s Beauty activities benefit from exceptional dynamism that relies on both the longevity and development of key lines, and on the boldness of new creations.
The brands cultivate what makes them unique and is guaranteed to make them stand out for their devotees in a highly competitive global market. The success of the LVMH Beauty division depends on finding the right balance between major historic houses such as Parfums Christian Dior, Parfums Givenchy, Guerlain, Aqua Di Parma and younger brands with strong potential like Fenty and Ole Henriksen.
All are driven by the same values: a quest for excellence, creativity, innovation, and perfect mastery of their image.
Main Responsibilities of the Marketing Intern
Marketing & Consumer Engagement:
POSM Management Support: Trade Marketing Managers in POSM & NSV management (forecasting, ordering, roll-out to stores of testers, samples and gift with purchases and visual merchandising tools)
360 campaign integration: Support the Marketing team in the implementation of trade plans for retailers, including the coordination of pop-up sites and customer events in store (sourcing of artists, gifting, set-up of the room/space, catering, approval from retailers), and briefing in required assets from HQ teams.
Event Support (Luxury Focused): Assist with the planning and execution of all eventing, ensuring flawless execution and brand representation aligned with our elevated standards.
Market Research (Luxury Sector): Conduct in-depth research on luxury market trends, competitor activities, and media coverage within the high-end fragrance and beauty sector, sharing interesting and relevant activity with the team.
Reporting & Analysis (ROI Focused): Track media coverage, social media engagement, and compile detailed reports measuring the ROI of PR campaigns, with a focus on qualitative metrics relevant to luxury branding (e.g., tone of voice, brand alignment).
Administrative Tasks: Manage administrative tasks for the team, including maintaining organized internal databases, organising couriers, dressing meeting rooms for internal and external presentations, and the development of local marketing tools (brochures, invites etc).
Budget management: Raise and track PO’s for the team, coordinating with Finance where necessary to ensure efficient and timely tracking of monthly investments.
PR:
Luxury Sample Management: Support the Communications Executive in the careful packaging, tracking, and distribution of fragrance samples to high-profile media contacts, Influencers, etc ensuring a luxurious unboxing experience.
Organisation & Inventory: Manage and maintain the PR sample cupboard, ensuring organized storage and efficient retrieval for media requests and marketing initiatives.
What Acqua Di Parma is looking for:
Graduate or student in relevant studies on a placement
Passionate about the beauty/luxury sector with an interest in developing your understanding of all the moving parts of a growing business
Proficient with InDesign, Excel, Word, and PowerPoint.
Able to juggle and prioritise multiple tasks and projects
Able to work independently but also within a busy and dynamic team
Naturally proactive and able to use initiative to get things done
Strong analytical mindset, able to work with large volumes of data
