Our Design Team plays a pivotal role in shaping ASOS as the go-to fashion destination for style-conscious 20-somethings across womenswear and menswear. Driven by creativity and innovation, our designers draw inspiration from global trends, street style, vintage finds, music, art, and the runway to create fresh, exciting collections that reflect the diverse tastes of our customers.

Were passionate about newness and originality, designing standout pieces that resonate with our audience, whatever their style. Our team thrives on pushing boundaries, crafting ranges that are bold, relevant, and inclusive, while staying true to the ASOS spirit.

What the Assistant Designer will be doing:

• Researching trends and product newness across multiple product categories.
• Designing trend-led, stylish products that resonate with our diverse 20-something customers.
• Helping the designer to build commercially strong, well-balanced seasonal ranges aligned with ASOS' brand strategy and customer insights.
• Collaborating with Buying, Commercial, Marketing, and Studio teams to bring your creative vision to life across product and storytelling.
• Working with the technical team on initial fits. Identifying and helping problem-solve for the department.
• Building relations with suppliers and advising factories on direction, construction, key details, materials, and trims.
• Sharing trend insights and identify new product opportunities to keep our collections fresh, relevant, and ahead of the curve.
• Using sales data and customer feedback to inform design decisions and drive performance.
• Sourcing innovative fabrics, trims, and techniques, with a focus on sustainability and eco-conscious choices.
• Partnering with Technical teams and suppliers to develop fits, silhouettes, and design details that meet quality and aesthetic standards.
• Supporting our culture by driving Diversity, Equity & Inclusion strategies.

We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. Thats why our approach to working together includes spending at least 4 days a week in the office. Its a rhythm that speeds up decision-making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.

Who We'd Like to Meet...

• Confident, collaborative designer eager to learn, with a natural ability to build strong relationships across teams and suppliers.
• Proactive and organised, and
• Able to thrive in a fast-paced, creative environment while supporting others to do their best work.
• Passionate about fashion, keeping the customer front of mind and approaching challenges with curiosity and strategic thinking.
• Proficiency with Photoshop and Illustrator
• A track record of driving commercial success through design.
• Strong commercial handwriting and understanding of the ASOS Brand and Customer
• A fashion-forward perspective
• Strong time management
• The confidence to identify problems and makes improvement suggestions, seeking practical ways to overcome barriers and remaining calm under pressure
• Wed love to see your work! As part of your application, please include a link or upload a copy of your design portfolio so we can get a feel for your creative style and experience.