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Brand Marketing & Campaigns Manager

Listing ID: 1136008

Brand Marketing & Campaigns Manager

Type of Position: Permanent Position
Company / Organisation / Artist Name: JADED LONDON
Location: Borehamwood, North London, London, UK
Hours: Full Time
Experience: 5 to 10 years
Specified Hours: 8.30am-5.30pm 5 days a week
Start Date: Immediate
Salary: Competitive
Reporting To: Company Directors
Twitter Handle: @JadedLDN
Deadline: Ongoing
Ad Expires In: 1 day 14 hours
About: London based siblings Jade and Grant Goulden founded Jaded London in the summer of 2013. Inspired by global street style from East London to LA and Asia the creators set about designing their trend focused collections now adored by celebrities and a growing army of dedicated followers worldwide. The designers are continuously developing unique prints and sourcing innovative fabrics to ensure Jaded London is at the forefront of trend and design. The brand sells womenswear, menswear and swimwear. It is currently stocked at major global retailers such as ASOS, Urban Outfitters, Topshop and Topman as well as their own online store jadedldn.com

Jaded London is looking for an exceptional, highly creative and commercial Brand Marketing & Campaigns Manager. You will be responsible for establishing the Jaded marketing calendar and leading the execution of our integrated brand communications across multiple social channels in order to directly influence trading performance and sales growth.  This role will have a wide and evolving remit during this important period of growth, and you’ll be excited by the opportunity to roll up your sleeves, reporting directly to our co-founders.  The successful candidate will be responsible for creating innovative ways to push new and existing product. 

The ideal candidate for this role will have demonstrated success in a similar role in a dynamic and creative marketing team, brining a track record of delivering large scale, multi-channel, multi stakeholder campaigns and programmes, while demonstrating the ability to articulate an appropriate vision and translate that into effective strategies and plans.
 
What you’ll do

Brand Development:

  • In close partnership with the co-founder and team leaders, you’ll define key communications themes and external messages on all social channels 
  • Analysing what works/ doesnt work on social ensuring growth is vast 
  • Partner with the team to ideate and execute innovative brand & editorial content 
  • Identify key Jaded brand moments, and maximise the opportunity for brand development in each of these by supporting with integrated marketing campaigns
  • Campaign Development and Execution
  • Own and co-ordinate the global marketing calendar across all channels, seamlessly blending strategic messaging with more tactical moments, and defining the key communications themes & content strategy to successfully support achievement of revenue goals
  • Supported by our in-house creative team, define asset & content briefs to support all brand and product campaigns

Product Marketing:

  • Support our collections, capsules and individual product launches with innovative integrated cross-channel campaigns & storytelling 
  • Support in-season trading goals with responsive, tactical campaigns
  • Brand partnerships and collaborations 
  • In close partnership with the e-commerce team, implement from scratch a thriving global affiliate programme
  • Ideate, prospect, curate, & manage appropriate brand-building partnerships

Who you are:

  • You are an experienced marketing manager, with 5+ years’ progressive experience building brands and at least 2+ years’ experience in-house at a brand
  • You’re obsessed with content creation and storytelling; and have experience ideating and executing highly engaging campaigns
  • You have your finger firmly on the pulse of the zeitgeist thinking of innovative ideas 
  •  Strong knowledge of all social media platforms 
  • You are highly creative, with a track record of creating innovative and impactful messaging that achieves cut-through
  • You have the ability to think both strategically and tactically, and are able to react and adapt to support the trading environment
  • You are energetic, hardworking and thrive in a collaborative and fast-paced environment; and very comfortable with frequent change
  • Solutions focused with a ‘can do’ attitude, never complacent and constantly looking for new and improved ways of doing things
  • Exceptionally proactive, well organised and efficient, with a good dose of common sense
  • Excellent communication skills and the ability to build relationships at all levels across the business
  • Strong organisational skills, ability to work to challenging deadlines with changing priorities
  • Good knowledge of MS Office, specifically Excel, Outlook and Word

We’ll give you some bonus points for:

  • Specific experience in the fashion / retail sector, ideally with a fast fashion brand 
  • Experience in a rapidly growing start-up or direct-to-consumer brand

Application Form

Applicant Requirements

The recruiter would like you to confirm you meet the following requirements before your application can be sent. Please tick the following boxes to confirm you meet the requirements of the role. These requirements do need to be confirmed in order for your application to be sent

Experienced marketing manager, with a minimum of 5 years’ progressive experience building brands. *

Strong knowledge of all Social media platforms. *

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