Live Unlimited is looking for a strategic, hands-on Brand Marketing Manager to drive brand consistency, customer engagement, and business growth.  The successful applicant will lead brand campaigns, CRM strategies, and omnichannel marketing initiatives, ensuring every customer touchpoint reflects our brand identity and vision. 

The role is based at our London HQ, with details on hybrid working to be discussed during the interview process.  Overall, the role offers a great opportunity to reshape our brand marketing team with some autonomy

Key Responsibilities:

• Plan and execute email & crm strategies across the full customer journey 
• Strengthen brand positioning, messaging, tone of voice, and visual identity
• Ensure brand consistency across all channels and campaigns
• Manage and optimise brand campaigns for personalisation, scalability, and conversions
• Lead creative development and execution for campaigns across email, direct mail, and more
• Drive performance through A/B testing, analytics, and data-driven optimisations
• Collaborate cross-functionally to align brand with commercial, data, and product goals
• Monitor and report on key performance indicators (KPIs): open rates, CTR, conversions, revenue
• Develop offline materials like direct mail, lookbooks, and catalogues
• Own the email marketing function, maximising ROI and long-term impact
• Help manage and optimise brand marketing KPIs and budget

Requirements:

• At least 5 years' experience in brand marketing
• Proven track record in email marketing and CRM strategy
• Strong knowledge of omnichannel marketing (e-commerce, PR, social, direct mail, VM)
• Familiar with GDPR and email compliance best practices
• Experienced with email/CRM tools
• Comfortable working with data tools and performance analytics
• Strategic mindset with attention to detail and hands-on execution
• Thrives in fast-paced, collaborative environments
• Able to lead and inspire cross-functional teams around a unified brand vision
• Marketing experience within Online D2C is a plus
• Experience with Klaviyo is a plus

Application

Apply with a CV and a cover letter outlining your suitability and interest.