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Copywriting & Brand Executive

Listing ID: 1527070

Copywriting & Brand Executive

Type of Position: Temporary Position
Company / Organisation / Artist Name: In The Style
Location: Swinton, North West, UK
Employment Length: 12-month FTC
Hours: Full Time
Experience: 2 to 5 years
Twitter Handle: @inthestyleUK
Deadline: Ongoing
Ad Expires In: 1 month 3 days
About: Since launching in 2013, In The Style has redefined fast fashion. A creative hub in the heart of Manchester, In The Style encompasses youth, diversity and passion. Fun, fast paced and free spirited, In The Style is not for the faint of heart! If you’re ready to work hard and play harder, get in touch.

In The Style is a leading pure-play online women's fashion retailer. We're all about championing female empowerment, body confidence and real beauty.

Through our collaborator model and in-house garment design, we create unique collections for all occasions and we're looking for a Content Marketing Executive to join our team.

This role is based in our Manchester office with a requirement to be in the office 4x per week. Minimum 12 months FTC

The difference you'll make

As a Content Marketing Executive at In The Style, you'll play a pivotal role in enhancing our brand's visibility, driving sales, and engaging our target audience. You will be responsible for crafting persuasive copy and captivating content while optimising our e-commerce channels both in the UK and abroad.

Key Responsibilities


  • Create persuasive and engaging copy for marketing materials, including product descriptions, advertisements, email campaigns, and website content.
  • Maintain a consistent and on-brand tone of voice across all marketing channels.
  • Conduct A/B testing to refine copy and improve conversion rates.

Brand Management:

  • Ensure brand consistency across all touchpoints, including social media, advertising, and product packaging.
  • Collaborate with design teams to maintain and evolve visual branding elements.

Content Creation:

  • Produce high-quality content, including blog posts, videos, infographics, and social media posts, tailored to engage and inform our English audience.
  • Research local industry trends and competitors to identify content opportunities.
  • Implement SEO best practices to improve content visibility in the English market.

E-commerce Optimisation:

  • Collaborate with the e-commerce team to improve the user experience and drive online sales within England.
  • Work with the marketing & e-commerce team to develop and implement e-commerce marketing campaigns to increase conversion rates and customer retention.


  • Proven experience in copywriting, branding, content creation, and e-commerce marketing, preferably in fashion.
  • Strong creative and strategic thinking abilities.
  • Excellent written and verbal communication skills
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Passion for staying up to date with industry trends
  • SEO experience is beneficial but not necessary

What you'll get in return:

  • Potential to achieve annual bonus
  • 25 days holiday + Bank Holidays
  • Pension
  • 40% Discount on ITS clothing

Application Form

Please provide your cover letter within the field provided, not as an attachment. This field is strictly for including your cover letter text. Thank you.

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