Cybersweetie is looking for a freelance Creative & Marketing Assistant to join the team in London on a part-time basis.

Sitting at the intersection of creative, marketing, and commercial performance, this is an opportunity for someone proactive, commercially aware, and comfortable working independently.

As Cybersweetie moves from its early, entrepreneurial stage into a more established and structured fashion brand, this role will help shape that transition.  We’re looking for someone who can help build the foundations of a more consistent, recognisable and commercially driven brand, while maintaining the creativity and individuality that makes Cybersweetie distinctive.

This is an opportunity to join Cybersweetie at an important stage of its development and have a genuine influence on how the brand evolves, reaches its customer and grows internationally.

Responsibilities of the Creative & Marketing Assistant:

• Bring ideas to the table, take ownership of them and confidently turn them into action.
• Develop campaigns and creative concepts that target and resonate with our core customer.
• Help build and maintain a consistent Cybersweetie brand identity and world across social, campaigns, website and customer communications.
• Bring forward new ideas and opportunities for growth, taking ownership of developing and executing them.
• Support Meta Ads, including creative development, targeting and optimisation.
• Analyse sales, website, CRM, social and advertising data to identify what is working and where performance can improve.
• Use customer and performance insights to improve conversion, acquisition and sales.
• Research fashion, pop culture, consumer behaviour and market trends.
• Create visual assets using Photoshop and Canva.
• Take projects from concept through to execution and analysis, working independently while collaborating with the wider team.

What Cybersweetie is looking for:

• Minimum of 1 year’s relevant professional experience in fashion, marketing, e-commerce, commercial or creative.
• Strong knowledge of fashion and the occasionwear market, including pricing, positioning, competitors and customer behaviour.
• A clear understanding of Cybersweetie’s target customer and how to reach, engage and convert them.
• Strong understanding of e-commerce, customer journeys and conversion.
• Knowledge of Meta Ads, including targeting, creative performance and optimisation.
• Strong ability to read analytics and use data to improve marketing and sales performance.
• Understanding of CRM and customer data, and how this can be used to support customer acquisition, retention and sales.
• Knowledge of pop culture, nostalgia and 2000s culture, with the ability to turn cultural insight into relevant commercial ideas.
• Ability to develop and maintain a strong, consistent brand identity and creative world across all touchpoints.
• Strong eye for visual identity, styling and creative direction.
• Confident using Photoshop and Canva.
• Proactive and self-motivated, with the ability to work independently and take ideas from concept through to execution.
• Commercially minded, analytical and organised.
• Understand both fashion and the business of selling it.
• Understand how to identify and target our customers, position products, build campaigns and use data to improve performance.
• Understand that fashion is both creative and commercial, and want to play an active role in building a growing brand.
• Someone who sees an opportunity and takes action.
• Able to develop an idea, execute it independently and learn from the results.
• Initiative to contribute ideas rather than simply wait for direction.
• Fashion knowledge, customer understanding, creative thinking, commercial awareness and analytical ability to help us grow.
• Based in London and able to work collaboratively when required.

Application

Apply with a CV, a cover letter outlining your suitability and interest, and a portfolio.