Sunspel is looking for a highly organised CRM & Email Marketing Manager with experience in managing email communications with creative flair and a customer-focused attitude to join the team in London.

As a CRM and Email Marketing Manager, the successful applicant will work with the Head of Ecommerce on developing an email marketing and CRM strategy that drives engagement, conversion, and retention KPIs. 

Key Responsibilities of the CRM & Email Marketing Manager:

• Building an email marketing calendar that balances principles of driving revenue, click-through and conversion KPIs with luxury brand storytelling.
• Collaborating with the wider Ecommerce and Marketing teams to ensure the email calendar is aligned with commercial priorities and the brand marketing calendar.
• Coordinating the full email campaign creation process by working cross-departmentally on content and segmentation planning, creative and copy briefs, campaign build and localisation, as well as reporting and analysis.
• Determining weekly performance metrics and taking ownership of in-depth reporting of email channels.
• Championing customer data analysis to identify trends, extract insights, summarise learnings and formulate action plans.
• Developing segmentation strategies to ensure commercial and brand messages are tailored to relevant audiences at the optimum times.
• Maintaining, enhancing, and expanding the email automation programme that delivers targeted and personalised emails to achieve increases across conversion, retention, and lifetime metrics.
• Maintaining and growing the email marketing database, e.g., through customer data capture initiatives and on-site and off-site lead generation activities.
• Developing and executing an A/B testing programme to achieve higher levels of engagement, click-through rates and conversions (including but not limited to layout, copy, CTAs, dynamic content and subject line tests).
• Supporting the development and execution of the VIP and loyalty programme.

What Sunspel is looking for:

• Strong numerical skills and commercial acumen.
• Experience in data analysis and customer segmentation.
• Experience in managing email communications.
• Well-versed in email/marketing platforms
• A minimum of basic HTML skills.
• Strong understanding of what best-in-class creative and formats look like.
• Strong communication and relationship-building skills.
• Proactive approach to work.
• Impeccable eye for detail.
• Ometria experience is a plus