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CRM Executive

Listing ID: 1288849

CRM Executive

Type of Position: Permanent Position
Company / Organisation / Artist Name: Ted Baker
Location: Central London, London, UK
Hours: Full Time
Experience: 1 to 2 years
Deadline: Ongoing
Ad Expires In: 4 days 22 hours
About: To come and work at Ted you have to be ten feet tall and have wings and a magical staff you can use to get jobs done on time. Actually, you don’t, but you do need oodles of passion, enthusiasm and creativity to boot.

We've been around since 1988, building our British label into a global brand using nothing but our wits and the amazing team we have in place. From London to Shanghai and Tokyo to New York, our focus on service and style has gained us fans in any far-flung places you can think of.

Check out our opportunities and connect with us to find out what we’re all about!

Reporting into the Assistant CRM Manager, you will be responsible for co-ordinating our BAU customer communications (across one or more of our markets), ensuring that we are delighting our customers and celebrating the brand at every opportunity. You will achieve this by putting the customer first and collaborating cross-functionally with the wider CRM, Brand and Digital Marketing Teams to deliver best in class communications to our customers. You should have a solid foundation of the principles of CRM, a creative flair and be curious about using data insight to drive decision making.
Main Responsibilities 

  • Deliver the Global Business As Usual (BAU) email plan ensuring that content is telling the brand story making an emotional connection with the customer to deliver to each market’s engagement and commercial KPIs
  • Be the ‘voice of the customer’ always asking yourself ‘what do I want the customer to Think, Feel and Do’.
  • Create clear, concise briefs with a single-minded proposition
  • Manage the email execution process from brief to campaign build, tagging and deployment within set deadlines, using our Customer Data Platform and Email Service Provider
  • Analyse BAU communications to contribute to market testing strategies to optimise campaign engagement and drive frequency of purchase and customer value  ]
  • Contribute to weekly and monthly reports supporting the Assistant CRM Manager with commentary on what has worked well/less well and make recommendations for improvement
  • Proactively keep abreast of the latest trends and competitor communications, providing opinions and thoughts to the CRM Team on what others are doing in the industry and how we can improve.
  • Other duties: We might ask you to perform other tasks and duties as your role expands

Tools of the Trade 

  • Previous CRM experience, within an online or retail background is preferred but not essential
  • Experience with ESP systems
  • Solid computer skills (especially Excel) with an interest in learning more advanced skills with our  CDP/ESP systems, HTML and more
  • A curiosity for data and insights and how this can drive decision making

Personal Traits 

  • Strong communication skills
  • Creativity with attention to detail
  • Experience within fashion or a similar industry and passionate about the customer
  • A curious and analytical mind
  • Resilient, focused under pressure in a fast-moving commercial environment.
  • Confident and comfortable adapting quickly to changing priorities Ability to multitask under tight deadlines
  • Highly organized
  • A team player who can also work independently
  • Positive “can-do” attitude.

Ted’s Values…

  •  Authentic - We have the freedom to be our ‘best self’, being true to ourselves and others
  • Kind - We try to do the right thing: for each other, our communities, our planet and for Ted
  • Curious - We are hungry to explore, innovate and think differently
  • Courageous - We have the confidence to be brave, have fun and discover the unexpected
  • Inclusive - We embrace and respect individuality and celebrate difference & diversity

Ted Baker is committed to equal opportunities and embraces diversity, understanding the needs and benefits of a balanced, inclusive workforce. We do not tolerate any harassment or discrimination towards any of our candidates or employees. We are proud to be an equal opportunities employer.

Application Form

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