From our first store in the 1960s, a little Taunton shop with great clothes and even better prices, to an omni-channel business serving millions of customers… we're New Look.

Our purpose is always to inspire That New Look Feeling and we believe that starts with us. Our values motivate us every day: we play to win, we’re customer-obsessed and we work as one.

It's a busy and exciting time for the brand and we’re on the hunt for a CRM Executive to join our growing CRM team.

The role of CRM Executive

As New Look's CRM Executive, you'll be at the forefront of crafting best-in-class customer journeys and cutting-edge automation programs aimed at supercharging our customer database growth. Your mission? To ignite excitement, boost shopping frequency, and foster unwavering loyalty amongst our customer base, all while hitting revenue targets and driving traffic to our online platform, app, and retail stores.

Key responsibilities will include overseeing the delivery and optimisation of multi-stage lifecycle campaigns, across various channels, conducting weekly reporting and analytics, and diving deep to understand our customer base inside out.

We're looking for someone who can juggle tasks with ease, flourishes in a fast-paced setting, and has a genuine interest in digital marketing, along with previous experience working with an ESP.
 
This will include:

• Own the set-up, build and deployment of all Club New Look loyalty campaigns across email, push and in-app messaging—from creative briefing to audience selection, QA, testing and deployment.
• Support the evolution of loyalty lifecycle journeys, ensuring communications build long-term engagement, value and member advocacy.
• Utilise programme insight, customer data, segmentation and competitor analysis to optimise loyalty campaigns and member experiences.
• Generate new, innovative ideas for loyalty CRM testing—supporting A/B and multivariate testing to continually improve engagement and conversion.
• Brief, build, amend and maintain all loyalty-related customer communications, including benefit reminders, reward nudges and onboarding flows.
• Assist the CRM Manager with strategic loyalty projects, seasonal initiatives and new feature launches within Club New Look.

What New Look is looking for:

• At least 2 years' experience in CRM or digital marketing
• Confident using CRM platforms (Emarsys experience is a plus). 
• Highly organised with strong prioritisation skills. 
• Proactive, driven and comfortable working independently. 
• Methodical, logical and calm under pressure. 
• Positive, solutions-focused mindset. 
• Strong team player with a collaborative approach. 
• Thrives in a fast-paced and varied environment. 
• Excellent attention to detail in both data and creative delivery. 
• Strong computer literacy, including Microsoft Suite
• Exposure to loyalty programmes, customer lifecycle marketing or retention strategy is a plus.
• Adobe software experience is a plus. 

 
What New Look offers:

• 40% staff discount plus friends & family discounts throughout the year
• Access to our reward platform for external discount and offers
• Private pension scheme
• Virtual GP access for you and your children – it allows you to speak to a doctor at a time and date that suits you
• All employees are covered by our life assurance policy from day one
• Unlock extra leave with our buy more holiday scheme.
• Celebrate YOU! Enjoy an extra paid day off on your birthday each year
• Enhanced maternity, paternity and adoption leave, and shared parental leave.
• Spread the cost of your commute with interest-free season ticket loans
• Do your bit for the environment and save money with our Cycle2Work scheme
• We're proud to partner with the Retail Trust and Fashion & Textile Children's Trust