Lucy & Yak is looking for a proactive, organised, hands-on CRM Executive to support the delivery of our retention and lifecycle marketing activity.

Reporting to the CRM Manager, the successful applicant will play a key role in keeping Lucy & Yak's day-to-day CRM running smoothly.  The CRM Executive will own BAU campaign execution across email and push, while supporting wider retention initiatives and lifecycle projects.

This is a brilliant opportunity for someone who loves getting stuck in, thrives in a fast-paced environment, and wants to develop their skills across CRM, customer behaviour and personalisation.

Key Responsibilities of the CRM Executive:

• Own the build, scheduling and QA of BAU CRM campaigns across email and push notifications
• Support the CRM Manager in executing lifecycle marketing activity, including flows, campaigns and testing
• Work closely with Ecommerce and Digital Marketing to ensure CRM aligns with product launches, promotions and key trading moments
• Assist with segmentation and targeting to ensure campaigns are relevant and personalised
• Support the optimisation of CRM performance through A/B testing and continuous improvements
• Help maintain CRM calendars and ensure campaigns are delivered on time and to a high standard
• Monitor and report on campaign performance (open rate, CTR, CVR, revenue), highlighting key insights and opportunities
• Ensure all CRM activity is aligned with brand tone of voice and creative direction
• Support with data hygiene, list management and platform upkeep

What Lucy & Yak is looking for:

• Experience in a CRM, email marketing or digital marketing role
• Hands-on experience with an ESP
• Strong organisational skills with the ability to manage multiple campaigns and deadlines
• A detail-oriented mindset, confident with QA and campaign builds
• An interest in customer behaviour, segmentation and retention strategies
• a proactive attitude and willingness to get stuck in
• Strong communication skills and ability to work cross-functionally
• Experience in ecommerce or DTC is a plus

What you'll get working at Lucy & Yak:

• Hands-on experience working closely with a CRM Manager on retention strategy
• Exposure to lifecycle marketing, testing and personalisation
• The chance to work in a fast-paced, collaborative Ecommerce team
• Working Hours: 4 days per week (Monday - Thursday), 9 am - 5 pm. We believe in a focused four-day work week to achieve our goals, leaving the weekend for a proper rest.
• Brighton-based: Work from our vibrant HQ, right in the heart of the community that inspires us.
• Purpose-Led: Work for a business that puts people and the planet on par with profit.
• Vitality healthcare package
• 40% Staff discount on all your favourite pieces
• £60 Lucy & Yak voucher on your birthday
• 20 days holiday per year with an additional 1 day for five years of service
• The best views in Brighton from our sunny office!