Stylish, grounded, uplifting – these values live through everything we do at Boden. Without the collaboration, honesty and friendship between our teams, we wouldn’t be where we are today. We curate a world of beauty that’s ethical, inclusive – and importantly – good fun. We inspire you to live your best life. We are Boden.

Overview of the CRM Executive

The CRM Executive is responsible for delivering data driven customer campaigns across multiple channels and markets. Working across direct marketing and the wider CRM function, this role will manage the day-to-day execution of campaigns with a customer-first mindset. This is a global role, responsible for the planning, briefing and execution of customer contact strategies across multiple audiences and both online and offline touchpoints.

The role partners closely with Brand, Analytics, external agencies and the wider CRM team to deliver campaigns in line with the trading calendar, while identifying opportunities to improve processes, enhance collaboration and drive performance.

Location: 3 days per week at our North Acton office, 2 days from home.

What the CRM Executive will do:

• Support the Print Marketing Manager in the day-to-day execution of customer-focused campaigns.
• Work collaboratively across the CRM team, including retention and lifecycle functions, to ensure aligned and consistent customer communications.
• Manage the briefing and delivery of direct marketing campaigns from initial concept and development through to execution.
• Support campaign reporting and analysis, sharing actionable insights and learnings to optimise performance.
• Develop and implement improved ways of working to strengthen operational rigour, documentation, knowledge sharing and stakeholder communication.
• Maintain and update cross-channel documentation, ensuring all changes are clearly communicated to relevant internal and external stakeholders.
• Work with the CRM team to enhance, develop and implement new retention programmes and customer lifecycle initiatives.

What Boden is looking for:

• A minimum of 2 years’ experience in a similar CRM or marketing role, with exposure to multi-channel campaign execution. 
• A strong understanding of customer lifecycle marketing and retention strategies.
• Highly organised with the ability to manage multiple priorities, delivering with accuracy and attention to detail.
• Strong project management skills with a proactive and solutions-focused approach.
• Excellent people skills and can influence at all levels with a positive attitude.
• Excellent interpersonal and stakeholder management skills, with the ability to collaborate across teams and influence at all levels with a positive attitude.

Boden Behavours:

• At Boden, how we work matters just as much as what we deliver.
• We keep things simple. We say what we mean, keep each other in the loop, and follow through on what we’ve said we’ll do. 
• We care about doing a good job – and we care about each other. We’re always kind, often honest, and we will push for high standards without making it heavy.
• We know what we’re good at, we lean on each other when needed, and we show up as a team – taking ownership and getting things done together.

What Boden offers:

• Competitive salary & targeted annual bonus scheme
• Generous Boden clothing allowance
• 30% discount on all current clothing ranges
• 25 days holiday annual, plus Bank Holidays
• Online portal with an array of discounts on retail & entertainment
• Virtual GP Service for you and your household
• Free onsite parking and subsidised café

We want Boden to be the place everyone wants to work. Friendly, open, understanding and supportive. A best-of-British company with diverse teams, equal opportunities, and fair working and recruitment practices. We believe in hiring the best person for the job whoever they are, helping them thrive in it and celebrating their individuality.