We’re looking for a CRM & Loyalty Assistant to join our CRM team and help us deliver brilliant customer experiences through CRM and THE SCHUH CLUB.

This is a great opportunity for someone looking to build their career in CRM, loyalty and customer marketing. You’ll play an important role in the day-to-day running of THE SCHUH CLUB, supporting CRM and loyalty campaigns, customer communications, promotional activity, reporting, testing and programme development.

You’ll work closely with the CRM & Loyalty Managers and wider CRM team, as well as teams across Marketing, Retail, Customer Experience, IT and Ecommerce to make sure our loyalty & CRM programme runs smoothly and continues to deliver value for our customers and the business.

You’ll be organised, curious and commercially minded, with a real eye for detail. You’ll enjoy getting stuck into the detail, but also be interested in understanding why we do things and how we can make them better.

Main Duties & Responsibilities of the CRM & Loyalty Assistant:

• Support the planning, briefing, testing and delivery of CRM and loyalty campaigns.
• Help maintain lifecycle email communications and identify opportunities to improve performance.
• Support the creation and delivery of email, SMS and wallet campaigns.
• Assist with weekly loyalty and post-campaign reporting, sharing clear results and insights.
• Support the team with project delivery, from idea generation all the way through to execution and testing.
• Own the response and resolution of loyalty-related customer queries, working with Retail and Customer Experience teams.
• Keep CRM and loyalty calendars, documentation and campaign information up to date.
• Support creative and agency briefing, gathering requirements from relevant teams.
• Help communicate CRM and loyalty activity across the wider business.
• Work with the CRM team to support KPIs including revenue, loyalty adoption, retention, purchase frequency, LTV and AOV.
• Assist with campaign troubleshooting and day-to-day programme administration.
• Carry out further duties as required
• Monitor competitor activity, industry trends and CRM best practice.
• Follow the Company’s Health & Safety policies and procedures.

 
What schuh is looking for…

Required:

• At least one year’s experience in CRM, digital marketing or a related role, or a recent graduate with a relevant degree in Digital Marketing, Marketing or a business-related degree.
• Keen to build a career in CRM and loyalty.
• A commercial approach to decision-making
• Committed to keeping the customer central to all decision-making
• Organised, curious and enthusiastic about learning.
• Comfortable working with data and producing accurate reports.
• Strong attention to detail and a methodical approach to testing.
• A clear communicator who works well with others.
• Able to manage multiple tasks and changing priorities.
• Creative, practical and solution-focused.
• Willing to travel occasionally.
• An interest in fashion & footwear.

Desirable:

• Experience in a marketing or retail environment.
• Experience supporting loyalty or email marketing activity.
• Familiarity with Salesforce Marketing Cloud or another email service provider.
• Experience working with a youthful customer audience.

schuh Perks:

• Up to 40% product discount for you and your loved ones
• Up to 28 days holiday (including bank holidays)
• PLUS your birthday off to celebrate you
• Flexible working hours and hybrid working options
• Perk platform for hundreds of discounts
• Manage, save and access your wages as you earn them to get paid your way
• Employee assistance programme to support your wellbeing through resources, helplines and Virtual GP services
• A pension scheme to help you save for the future
• Development and progression opportunities across stores and Head Office
• A paid volunteering day and opportunities to be a part of our company Purpose Groups