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CRM Manager

Listing ID: 718877

CRM Manager

Type of Position: Permanent Position
Company / Organisation / Artist Name: FitFlop
Location: Central London, London, UK
Hours: Full Time
Experience: 2 to 5 years
Salary: Competitive + Bonus + Benefits
Reporting To: Head of Digital Trading
Twitter Handle: @
Deadline: Ongoing
Ad Expires In: 1 month 3 days
About: At FitFlop, we believe that if you want to live an inspired life, you’ve got to start with a great foundation.

So we create the world’s most exciting ergonomic sandals, shoes and boots, using world class design, a splash of fashion, and a continuously-innovating mix of beauty, brains and biomechanics.

Because the MicrowobbleboardTM midsole of our iconic first sandal was developed by two visionary biomechanists, and the upper was designed by a world-class fashion-loving graphic artist. It was ‘sportygorgeous’ on top and super-engineered underneath. And women absolutely loved it.

And so we realised that the really cool shoes (or sandals, or boots, or clogs) are the ones you wear until they fall apart because they look good with everything, the shoes that are so comfortable they call your name from the closet, the lived-in ones you love so much you can’t bring yourself to ‘bin’ them. The shoes with that same perfect combination of logic and magic.

Fashion CRM Manager Job in Central London.

So we create the world’s most exciting ergonomic sandals, shoes and boots, using world class design, a splash of fashion, and a continuously-innovating mix of beauty, brains and biomechanics.
 
Our customers are at the heart of all that we do, and as we continue to grow we are looking for an exceptional CRM Manager to help scale our digital growth even further. As CRM Manager you’ll spearhead the global CRM strategy by developing and executing a comprehensive strategy to increase our customer loyalty and retention metrics, using innovative and personalised CRM communications.
 
You’ll need to have exceptional stakeholder management alongside knowledge of developing deep customer insights, to directly shape the customer lifecycle and touchpoints. What’s more, you’ll be data driven and have heaps of experience in looking at the numbers that drive retention. 

The Responsibilities:

  • Understanding the customer journey and providing actionable insight to help educate Digital team on the customer
  • Global implementation, delivering and reporting of the global CRM strategy with support from different teams
  • Own the email channel (including, but not limited too) campaign targets, monitor and adapt plans to keep in-line with objectives and market changes/trends
  • Support evolution multi-channel CRM strategy Retail & multichannel strategy
  • Daily interaction with the internal design and content teams to develop sharper, engaging and relevant communications / by customer type
  • Design, code, test and deploy emails on occasion
  • Working with copywriters to produce content for emails
  • Produce email insight reporting Weekly/Monthly/Quarterly/Annually
  • Responsible for the database segmentation and targeted marketing activities
  • Manage data feeds, capture all required information at key points in the customer life cycle, monitor and maximize customer lifetime value strategies ensuring maximum profitability and create business opportunities
  • Design appropriate messaging to customers and to devise engaging and imaginative nurturing programs
  • Managing the Customer lifecycle from acquisition to retention
  • Enhancing performance of current automated marketing programs including welcome, nurturing/nursery, birthday, abandon (browse/basket) and retention, …
  • Aligning customer trend forecasting with the Head of Digital Marketing

The Person:

  • At least 3 years’ CRM/Email marketing experience within an Ecommerce environment is essential (preferably a fashion, home/lifestyle brand)
  • Good working knowledge and high level of understanding of CRM, campaign and integrated channel marketing and marketing automation to help define and establish campaign planning, structure and KPIs for this important activity across the brand’s business globally
  • Previous experience with CRM platform preferred
  • Data segmentation & analytical skills are essential, Tableau skills preferred
  • Knowledge of email management systems, ideally previously used of Redeye
  • Experience in online design
  • Competent in HTML & CSS
  • Energetic, outgoing, proactive, hands-on and flexible
  • Results oriented with a can-do attitude
  • Communicative, responsive, collaborative and focused 
  • Resourceful and solutions-orientated

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I am contacting the advertiser for no other reason than to apply for this position. I am aware soliciting Fashion Workie users for other services or spamming is against the Terms & Conditions of usage.
I have carefully read the advert specification including details of where the position is based and provided details of any requirements stipulated in the advert within my application.

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