About: Co-founded in 2013 by siblings, Jade & Grant Goulden, JADED LONDON is the go-to urban streetwear brand loved by the Gen Z consumer. Our team are our biggest asset, they’re creative, curious and brave, setting trends and being first to the market to curate the most innovative content for our fast-growing organic 1.5 million followers on social media. We’re on an exciting journey with ambitious growth objectives for the next 3 – 5 years and finding the right people for the right roles is key to unlocking our success.
If you think you have what it takes to join team JADED, we want to hear from you! We reward creativity and new ways of thinking. We’re passionate about developing our people and offer personalised development plans for all staff and reward their achievements.
Jaded London is looking for a CRM Manager to join the team in London.
The CRM Manager is responsible for leading the CRM efforts for Jaded London.
Reporting to the Head of Ecommerce, the CRM Manager will be responsible for leading the CRM efforts for Jaded London.
Responsibilities of the CRM Manager:
Support the e-commerce and commercial team to build and scale our CRM initiatives for Jaded.
Focus on customer retention KPIs in line with overall business and marketing goals.
Curate and manage commercial calendars alongside each relevant department.
Implement a lifecycle-centric customer segmentation and communication strategy.
Manage the end-to-end process of planning and implementing BAU activity ensuring
Coordination with key stakeholders across the brand.
Manage email automation to deliver customer-centric lifecycle campaigns to drive growth and improve customer KPIs.
Monitor and measure CRM performance in line with business targets, ensuring the automation of weekly, monthly and periodical reporting.
Database performance, keeping a close eye on churns, seeking out opportunities to drive high-quality opt-ins and adjust activity accordingly.
Build out the CRM proposition across email, SMS, App and browser notifications
What Jaded London is looking for…
Technical and Specialist Skills:
CRM specialist with significant experience managing and optimising CRM activity at a manager level for retail businesses, with fashion experience a bonus.
Extensive experience working with CDP platforms, specifically Ometria.
Demonstrable skill and experience of developing customer segmentation models to support business goals.
Demonstrable skill and experience of driving customer retention, £ per buyer and purchase frequency through delivering customer centric programmes.
Fearless with the ability to generate ideas that can be tested rapidly to challenge current ways of working.
Data obsessed with a highly analytical mindset.
Hands on experience of analytics packages, preferably Google Analytics and Fospha.
Excellent ability to build and maintain both internal and external stakeholder relationships.
High level of emotional intelligence.
Passionate about CRM, ensuring up to date with industry developments.
Strategic mindset combined with intellectual rigour and agility.
Demonstrable ability to work in fast-paced environments working to tight deadlines.
Ability to prioritise and manage multiple projects and deadlines, ensuring stakeholder expectations are managed effectively.
Basic knowledge of HTML is a plus
Behaviours:
Results-focused demonstrated through successful delivery of CRM, App & Loyalty programs that have driven strong business impact.
Motivated to add value and deliver business change in a challenging environment
Resilient; prepared to tackle problems head-on and persist despite setbacks or difficulties.
Drive change through credibility, effective teamwork and management skills.
Work effectively and in partnership with key stakeholders to drive business performance
Demonstrates the breadth to anticipate future opportunities and create the content/strategy to address these, delivering flawlessly executed results against stated strategies.
Commercial approach to role and operations. Understands how their role impacts wider business performance and how to drive it further.
Benefits:
50% Employee Discount
24 days holiday per year (plus bank holidays)
A paid day off on your birthday
A paid moving day per year
Hybrid Working Arrangements - 1 day per week WFH after 6 month probation
Pension Scheme
Bonus Scheme
Employee Assistance Programme for you and your family
£500 employee referral bonus scheme
Local Business Discounts (cafés, fitness, beauty etc)
North-West London office location directly located next to good transport links
Casual office dress code (your style of dress is up to you, wear what you feel best in)
Fully-stocked kitchens and fridges (hello endless brekkie and snack supply, see ya afternoon munchies)
Regular Office Social Events (e.g. payday socials)
