Represent is looking for a CRM Manager to join the team in Bolton.

Key Roles & Responsibilities of the CRM Manager:

• Manage the daily implementation and execution of our CRM channels and strategy; Email, SMS, App/Loyalty.
• Plan and schedule campaigns to align with our product launch calendar and wider marketing KPIs and strategy
• Build and refine existing workflows & automations to maximise conversion and engagement
• A/B testing and optimisation of subject lines, content, send times, and segmentation
• Managing deliverability, list hygiene, and compliance (GDPR/PECR)
• Liaising and collaborating with the Digital and merchandising teams to help guide and plan the CRM strategy and sending schedules
• Manage and maximise relationships with third-party apps and software providers that fall under the CRM Managers responsibility
• Identify and keep up to date with key trends and emerging technologies to excel the brands CRM and overall Email Marketing performance
• Be involved in the management of our internal reporting and other Business Intelligence tools in order to build customer profiling that feeds into overall CRM strategy
• Reporting and analysis of CRM and Email/SMS Marketing activity and performance to the wider Digital team and other senior brand stakeholders

What Represent is looking for:

• CRM experience
• Proven experience in DTC Email & SMS Marketing within the fashion industry
• Great attention to detail and be extremely well organised
• Be data-driven with a creative flair
• Ability to work in a fast-paced environment and deliver against tight and short deadlines
• Self-confidence and the ability to influence
• Knowledge of the brand, customer base and tone of voice
• Able to commute to our Manchester studio full-time
• Ometria or Klaviyo experience is a plus
• HTML knowledge is a plus

What you'll get working at Represent:

• Enhanced annual leave with length of service
• 25 x days holiday per year
• Annual Leave Purchase Scheme
• Wellbeing Day
• Company bonus scheme
• Staff discount
• £1,000 annual company gift card
• Pension scheme
• Private medical insurance
• On-site gym and personal trainers