People Marketing is looking for a commercially minded CRM Specialist to join Reebok's Ecommerce Marketing team in London, playing a key role in shaping CRM strategy across Europe.

This is a hands-on, end-to-end role where the successful applicant will own campaigns from brief to deployment, build and optimise lifecycle journeys, and use data, segmentation and testing to turn customer insight into engagement, retention and revenue.  The CRM Specialist will be working across Ecommerce, Merchandising and Brand, with the opportunity to help build a best-in-class CRM function at an exciting stage of growth.

If you’re excited by the opportunity to build, optimise and grow CRM functions, we’d love to hear from you.

What the CRM Specialist will own:

• End-to-end email campaign delivery across European markets
• CRM planning aligned to trading and marketing priorities
• Lifecycle automation and customer journeys
• Segmentation and personalisation
• A/B testing and continuous optimisation
• CRM reporting, insights and revenue performance
• Cross-functional collaboration across Ecommerce, Merchandising and Brand

You’ll be great for this role if you have:

• Solid Experience in CRM, email or lifecycle marketing
• Hands-on Klaviyo experience
• Experience with multi-market or multi-language campaigns
• A data-driven approach to segmentation, testing and optimisation
• Ecommerce, retail or fashion experience
• A commercial mindset and genuine curiosity about customer behaviour
• A sharp eye for detail and a rigorous approach to QA
• Confidence to collaborate across teams and turn insights into action

Application

Please apply with your CV.

People Marketing regrets that, due to the high amount of interest that we receive for each of our vacancies, if you do not hear from one of our consultants within 5 days, then unfortunately you have not been shortlisted for this role.