Amiah-Rae seeks a highly skilled, motivated Digital Marketing Lead with ad expertise to join the team on a remote working basis.

Suitable applicants will have extensive experience in managing advertising campaigns and marketing strategies, particularly with Meta platforms (Facebook, Instagram), Pinterest, TikTok and Google ADA (Automated Digital Ads). If you're passionate about driving results, optimising digital campaigns, and leading a marketing team, this is the role for you.

Key Responsibilities of the Digital Marketing Lead:

• Develop, implement, and manage digital marketing strategies across Meta (Facebook, Instagram), Pinterest, TikTok and Google platforms.  
• Oversee the creation and optimisation of paid campaigns to achieve maximum ROI.  
• Lead the analysis of campaign performance and continuously optimise ads and targeting strategies.  
• Collaborate with the creative team to produce compelling ad creatives that resonate with target audiences.  
• Manage budget allocations across channels to ensure cost-effectiveness and efficiency.  
• Monitor and report on key metrics, providing actionable insights for ongoing campaign improvement.  
• Stay up to date with the latest trends and updates in Ads platforms, ensuring best practices are implemented.  
• Foster strong relationships with internal teams and external partners to enhance digital marketing efforts.  

What Amiah-Rae is looking for:

• Proven experience in digital marketing, with a strong focus on Meta Ads (Facebook/Instagram), Pinterest, TikTok and Google ADA.
• In-depth understanding of performance metrics and analytics for digital campaigns.  
• Expertise in campaign creation, management, and optimisation 
• Experience with budget management and maximising digital ad spend efficiency.  
• Strong leadership, communication, and collaboration skills.  
• A results-driven mindset with a keen focus on driving growth through digital channels.  
• Ability to stay ahead of trends and adapt strategies in a fast-paced digital landscape.  
• Proficiency in Google Analytics, Meta Business Suite, and Google Ads Manager.  
• Bachelor's degree in Marketing, Business, or related field 

If you're ready to take the lead in shaping our digital marketing strategies and drive impactful results, we want to hear from you!  Apply today to join our team.