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Digital Marketing Manager

Listing ID: 943669

Digital Marketing Manager

Type of Position: Permanent Position
Company / Organisation / Artist Name: People Marketing
Location: Enfield , North London, London, UK
Hours: Full Time
Experience: 1 to 2 years
Specified Hours: To be agreed
Start Date: To be agreed
Reference Number: 11336 JJ
Salary: £Dependent Upon Experience
Reporting To: Melanie Coote
Twitter Handle: @peoplemarket1ng
Deadline: Ongoing
Ad Expires In: 1 week 1 hour
About: People Marketing Fashion Recruitment (est. 1989) is a boutique recruitment agency specialising in the fashion & lifestyle industry.
We recruit for a diverse range of vacancies in the UK and internationally, including jobs in design, technical, quality, sourcing, production, sales, buying & merchandising and ecommerce.

The majority of our consultants have first-hand industry experience, and our team are passionate and knowledgeable about the industry and the individuals who work in it. We have an extensive network of candidates built up over the last 25 years.
We have an impressive client list of retailers, brands and suppliers within fashion & textiles.

We are proud of our reputation for providing a high quality personalised service, and for placing the right candidates in successful long term career opportunities. Our business continues to grow through recommendations from candidates and clients.

This is an exciting opportunity to join a fast paced E-commerce team reporting into the CEO. They are looking for a bright, proactive and dynamic individual who has experience in Digital Marketing, with a passion for finding out how customers browse/shop online and how this data can be utilised to optimise customers experience on-site.
 
The Role

  • Proactively monitor the online and retail landscape, as well as competitors and identify new marketing and data capture opportunities.
  • Support Senior Digital Marketing Manager with managing external agencies on a day to day basis and monitoring/ analysing their performance.
  • Compiling weekly reports and performance analysis for all digital campaigns run within the business.  
  • Update digital marketing calendars, in line with business activity.
  • Manage the e-mail marketing; liaising with design and content teams to create, build and schedule weekly emails.
  • Co-ordinate and setup automated CRM programmes to improve customer retention and repeat purchase.
  • Work with Responsys (Oracle) on strategic services to help drive email strategy and improve content, frequency and segmentation to customers – with a test & learn approach.
  • Work with the Senior Digital Marketing Manager and SEM agency to optimise the Organic (on-site/ off-site / technical optimisations) and Paid Search channels.
  • Work with SEM agency and internal content team to highlight keywords/ content opportunities that can help improve the clients performance.
  • Look for new initiatives for optimising Google Adwords account (through test & learn strategy) as well as ensuring promotional activity is promoted in line with business marketing calendar.
  • Create and execute paid social strategy targeted at driving new users to the website and converting existing customers.
  • Monitor the monthly budget of paid ads across social channels and work alongside the Digital Marketing Manager in setting KPI’s per month on social ads.
  • Responsible for maintenance and sanity checks of the social product feed and Facebook Pixel for the UK.
  • Work with Digital Marketing on generating new leads and growing the email database. Work closely with how to convert prospects/new leads into customers through optimising/creating bespoke lifecycle programme.
  • Assisting on campaign shoots, events and ensuring continuity across all channels.
  • Work closely with other departments to streamline and communicate marketing plans.

The Person

  • A team player and an excellent communicator, with the ability to think on their feet.
  • Someone who is proactive and takes initiative.
  • Passionate on keeping on top of best-practise/ ways of working as well as finding solutions to problems.
  • Has a “can-do” attitude!
  • Customer centric and results driven with the ability to use this in giving recommendations.
  • Experience with monitoring and managing budgets as well as working and managing external agencies.
  • Strong brand affiliation / Experience in both UK & International markets.
  • Degree in Marketing or any other relevant discipline.
  • Strong knowledge of Google Adwords (both executing and managing campaigns within the tool) Google Shopping and Bing.
  • Strong experience in executing and managing Facebook Ads Manager as well as reporting on performance is a must.
  • Experience with using reporting tools such as Google Analytics/ Google Trends / Google Data Studio
  • Experience with using social platforms i.e.: Social Bakers/ Hootsuite.
  • Strong experience with using E-Mail platforms (i.e.: Bronto, Responsys, DotMailer, MailChimp) in building and scheduling marketing emails.  
  • Experience with Affiliate Marketing is preferable.
  • Strong Microsoft Excel skills (including use of Pivot tables, Look-ups etc). 

 

We regret that due to the high amount of interest that we receive for each of our vacancies, if you do not hear from one of our consultants within 5 days then unfortunately you have not been shortlisted for this role.

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