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Digital Marketing Manager

Listing ID: 1241612

Digital Marketing Manager

Type of Position: Permanent Position
Company / Organisation / Artist Name: PEACHY DEN
Location: South London, London, UK
Hours: Part Time
Experience: 5 to 10 years
Specified Hours: 3 days a week
Start Date: ASAP
Reporting To: Founder
Twitter Handle: @
Deadline: Ongoing
Ad Expires In: 1 week 2 days
About: Established in 2019 by Isabella Weatherby, Peachy Den weaves comfort with playful styles and colours in a range of slinky basics. Based in South London, Peachy Den is committed to manufacturing the garments locally and responsibly by a small team in Balham.

We are looking for a creative, positive and dynamic Digital Marketing Manager to join the Peachy Den team.  This is a unique opportunity to be the first employee to lead this department and help disrupt the fashion category with fresh ideas; reporting directly to the Founder. 

Key responsibilities

  • Develop, execute and maintain a brand strategy and marketing strategy for each product drop 
  • Research, conceptualise, create and schedule dynamic editorial and social fashion content that promotes audience interaction. Content to be used for the brand website and social media channels as well as to provide assets to the PR team. Content to include video, animations, written and digital imagery
  • Raise the fashion authority of Peachy Den by developing a roster of new collaborators 
  • Develop, execute and maintain seasonal content calendars, including the 360 Communications calendar and social media calendars work analytically in planning wider marketing initiatives aligning special projects with key brand objectives
  • Oversee all brand communication ensuring to maintain tone of voice 
  • Upload & maintain all products within our website. Make recommendations on potential changes to the website & social media content to enhance customer experience and drive sales. 
  • Prepare copy and visuals for customer comms such as monthly newsletters and new product launches
  • Create engaging ads on socials to maximise audience reach - you will have expertise in identifying consumer target groups for ads
  • Oversee daily, weekly and monthly content, paid media and email reporting and evaluation 
  • Propose and help create fresh opportunities, unique content, brand partnerships and messaging that achieves cut-through in a crowded market to set the brand apart and staying ahead of the curve
  • Discovering newness and staying up-to-date with digital technology, emerging platforms and trends 
  • Be a brand ambassador on and offline - building relationships with customers, prospective customers and industry professionals 
  • Ensure projects are completed with high quality, on schedule and on brand 

Required skills / experience:

  • At least 5 years' experience within a digital marketing team
  • Excellent knowledge and appreciation of the fashion, culture and arts landscape
  • Proven experience creating high quality, engaging content with a good eye for visuals 
  • Demonstrate a passion for and understanding of Peachy Den to help build the brand personality
  • Full of positive energy with excellent communication and relationship-building skills
  • Excellent written and verbal English, excellent copyrighting skills 
  • Excellent Photoshop or equivalent skills Proficient using Adobe Suite, InDesign or equivalent digital design platforms to edit/prepare images for web
  • Excellent knowledge of Mailer systems, Facebook Business Manager, gif making and video editing 
  • Working knowledge of Microsoft Office (Especially Excel and PowerPoint)
  • Extensive knowledge of emerging digital platforms 
  • Ability to identify and track relevant community metrics – core understanding of website traffic, and online customer engagement metrics
  • Entrepreneurial - We’re ambitious about our growth, so you need to be flexible and adaptive in an environment of change and uncertainty
  • Solutions focused approach

Application:

Please apply with both a CV and a cover letter.


Application Form

Applicant Requirements

The recruiter would like you to confirm you meet the following requirements before your application can be sent. Please tick the following boxes to confirm you meet the requirements of the role. These requirements do need to be confirmed in order for your application to be sent

At least 5 years' experience within a digital marketing team. *

Proven experience creating high quality, engaging content with a good eye for visuals. *

Excellent Photoshop (or equivalent) skills and profiency in InDesign or equivalent digital design platforms to edit/prepare images for web. *

Excellent knowledge of Mailer systems, Facebook Business Manager, gif making and video editing. *

File Attachment

PLEASE NOTE: When attaching your CV or work examples it is very important that you name your files to include your name and not just "cv.doc" or "curriculum vitae.docx" or "my_illustration.jpg". Instead use a format like this "joe_bloggs_cv.docx"

Files must be less than 4 MB.
Allowed file types: txt pdf doc docx rtf jpg jpeg png
Files must be less than 4 MB.
Allowed file types: txt pdf doc docx rtf jpg jpeg png.
Files must be less than 4 MB.
Allowed file types: txt pdf doc docx rtf jpg jpeg png.
Files must be less than 4 MB.
Allowed file types: txt pdf doc docx rtf jpg jpeg png.
Files must be less than 4 MB.
Allowed file types: txt pdf doc docx rtf jpg jpeg png.
I am contacting the advertiser for no other reason than to apply for this position. I am aware soliciting Fashion Workie users for other services or spamming is against the Terms & Conditions of usage.
I have carefully read the advert specification including details of where the position is based and provided details of any requirements stipulated in the advert within my application.

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