We are looking for a creative, positive and dynamic Digital Marketing Manager to join the Peachy Den team.  This is a unique opportunity to be the first employee to lead this department and help disrupt the fashion category with fresh ideas; reporting directly to the Founder. 

Key responsibilities

• Develop, execute and maintain a brand strategy and marketing strategy for each product drop 
• Research, conceptualise, create and schedule dynamic editorial and social fashion content that promotes audience interaction. Content to be used for the brand website and social media channels as well as to provide assets to the PR team. Content to include video, animations, written and digital imagery
• Raise the fashion authority of Peachy Den by developing a roster of new collaborators 
• Develop, execute and maintain seasonal content calendars, including the 360 Communications calendar and social media calendars work analytically in planning wider marketing initiatives aligning special projects with key brand objectives
• Oversee all brand communication ensuring to maintain tone of voice 
• Upload & maintain all products within our website. Make recommendations on potential changes to the website & social media content to enhance customer experience and drive sales. 
• Prepare copy and visuals for customer comms such as monthly newsletters and new product launches
• Create engaging ads on socials to maximise audience reach - you will have expertise in identifying consumer target groups for ads
• Oversee daily, weekly and monthly content, paid media and email reporting and evaluation 
• Propose and help create fresh opportunities, unique content, brand partnerships and messaging that achieves cut-through in a crowded market to set the brand apart and staying ahead of the curve
• Discovering newness and staying up-to-date with digital technology, emerging platforms and trends 
• Be a brand ambassador on and offline - building relationships with customers, prospective customers and industry professionals 
• Ensure projects are completed with high quality, on schedule and on brand 

Required skills / experience:

• At least 5 years' experience within a digital marketing team
• Excellent knowledge and appreciation of the fashion, culture and arts landscape
• Proven experience creating high quality, engaging content with a good eye for visuals 
• Demonstrate a passion for and understanding of Peachy Den to help build the brand personality
• Full of positive energy with excellent communication and relationship-building skills
• Excellent written and verbal English, excellent copyrighting skills 
• Excellent Photoshop or equivalent skills Proficient using Adobe Suite, InDesign or equivalent digital design platforms to edit/prepare images for web
• Excellent knowledge of Mailer systems, Facebook Business Manager, gif making and video editing 
• Working knowledge of Microsoft Office (Especially Excel and PowerPoint)
• Extensive knowledge of emerging digital platforms 
• Ability to identify and track relevant community metrics – core understanding of website traffic, and online customer engagement metrics
• Entrepreneurial - We’re ambitious about our growth, so you need to be flexible and adaptive in an environment of change and uncertainty
• Solutions focused approach

Application:

Please apply with both a CV and a cover letter.