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Digital Media Executive

Listing ID: 1224365

Digital Media Executive

Type of Position: Permanent Position
Company / Organisation / Artist Name: ASOS
Location: Camden, North London, London, UK
Hours: Full Time
Reporting To: Senior Digital Media Manager
Twitter Handle: @
Deadline: Ongoing
Ad Expires In: 4 weeks 1 day

The Digital Media team is part of the Media LAB department and runs programmatic campaigns for ASOS globally, in order to deliver traffic, sales and new customers to ASOS in line with additional business goals and KPIs. Responsible for 10% of total ASOS sales, the team runs full funnel activities across a number of channels including display, Facebook/Instagram, Snapchat, and other social platforms, and is responsible for the profitable spend and evaluation of a multi-million pound budget.

The role

The Digital Media executive will report into the Senior Digital Media Manager and will work as part of this team to improve our capabilities. They will play a pivotal role in improving team efficiency through the execution of core processes and assisting the Digital Media team in the management of programmatic campaigns across all our territories and channels.

You will be…  

As a Digital Media executive, you’ll be supporting the Senior Digital Media Manager and 2 other Digital Media Executives in the day to day running of activities, as well as being responsible ad hoc projects and specific areas of focus depending on the team needs.

Tasks include but are not limited to:

  • Campaign set up, management and optimization across Facebook/Instagram and other channels when needed.
  • Ongoing daily and weekly reporting, including budget monitoring and daily spend reviews, as well as generation of bespoke reporting used to aid the team in reviewing campaign performance and suggesting future campaign optimization.
  • Brief creative assets (including copy) to support our campaigns and ensuring smooth delivery of those assets to the team.
  • Responding to briefs and create media plans according to best practices and help building knowledge for the team based on experience
  • Work with the rest of the team to ensure our activities are specifically tailored to support trading calendar and key moments.
  • Work with cross-functional teams made of internal and external stakeholders to ensure the smooth running of projects that have a digital media element
  • Supporting the team with the implementation of our test and learn roadmap to improve our performance as well as developing best practices when necessary.
  • Execution of additional ad hoc projects designed to improve team efficiency and further knowledge and experience.
  • Liaise with other teams and functions within ASOS in order to achieve goals as necessary.

Most of the specific training will be provided but ideally you would have:

  • Passion for working in Digital Marketing.
  • Understanding of the wider Digital Marketing landscape (PPC, SEO, Paid Social and Programmatic channels).
  • Ability to work with numbers and data interpretation.
  • Passion for working in the Retail industry with a commercial mind-set.
  • Proficiency in use of Excel to create reports and work with large data sets.
  • Proficiency in use of Powerpoint/Keynote.
  • An undergraduate degree (min 2.1) in a related field (Business, Economics, Marketing) preferable.
  • A/B grade in Mathematics at GCSE or A-Level (or equivalent).

Skills required…

  • Ability to build strong collaborative internal & external relationships.
  • Excellent communication skills.
  • A data driven, proactive and creative approach to problem solving.
  • Confidence with the ability to connect with people and be a team player.
  • Constant desire to learn & undertake new challenges.
  • Flexibility in adapting to fast-changing priorities and a fast paced work environment.
  • Ability to understand & adjust to differences between geographies & cultures.
  • Strong organisation skills, with the ability to multi-task and hit the ground running.

Application Form

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