About: Lavish Alice is a premium womenswear brand with a clean and minimal aesthetic. From illustration to construction, each garment in every collection is individually designed, meticulously hand-cut and beautifully crafted with astute attention to detail. This design ethos allows Lavish Alice to consistently deliver unique and detailed pieces, exclusively in-house.
Lavish Alice boasts an iconic and aspirational celebrity following, which includes supermodels Kendall Jenner, Gigi Hadid and Chanel Iman. Sandra Hagelstam of 5 Inch and Up and Kristina Bazan of Kayture are just two members of an influential coterie of premium fashion bloggers who champion the brand.
Lavish Alice is a refined ready-to-wear label where statement dressing takes centre stage. Big occasions are at the heart of everything we do; bridal showers, wedding guest dressing, Ladies Day, we’re here for those unforgettable moments. From initial sketch to final stitch, our pieces are crafted with couture-inspired techniques, expert tailoring, and luxurious, artisanal fabrics. Designed to last a lifetime, our garments are heirloom-worthy investments in quiet luxury.
The Role
Collaboration & Cross-Functional Partnership:
Collaborate with cross-functional teams to uncover new growth opportunities and enhance our digital experience, with a strong focus on optimising the customer journey
Collaborate with marketing and graphics teams to manage key trading activities, ensuring all critical trading moments are strategically planned and flawlessly executed with a consistent campaign approach across all channels, including site & app
Proactively raise and address RRR requests, maintaining clear visibility and effective communication
Work closely with the Merchandising team to proactively drive forward planning for stock management and product launches
Working with the IT team to ensure appropriate user interface and experience optimisations are made
Support with new site setups
Site & Trading Execution:
Updating website and app banners, building landing pages and responsible for updating images / tags / prices and statues in the PIM
Keeping up to date with product descriptions and translations, ensuring all products are translated and made active on delivery of goods
Full site checks daily / weekly to ensure all collections are appropriately VM’d and products are visible
Drive business objectives by delivering impactful site presentation, curated content, and seamless execution of trading and marketing strategies
Manage adhoc and admin tasks such as updating collections / tags & metafields using Shopify apps - BPE & Matrixify
Review top selling products and categories along with stock availability to ensure they are visible on the site through effective VM
Analyse any uplifts or declines from changes, including price and image changes
Support the junior team with pulling line lists for new collections and any product refreshes on site
Ensure all in stock products are active on a daily basis
Analysis & Optimisation:
Use analytical tools / BTA / GA to identify and implement on-site improvements, with a focus on monitoring and reporting performance on a weekly basis, particularly on mobile to drive improvements in CVR and the overall customer journey
Utilise BTA and GA to analyse KPI’s such as revenue (MoM / YoY), AOV, CVR, traffic, BR, gross profit, gross margin %, driving site improvements to maximise all KPI’s
Analyse competitors and influencers to identify opportunities for enhancing site functionality and expanding product features
Assess the broader impact of front and back-end changes, providing the team and wider business with feedback, pressure points, and opportunities for improvement
What's on offer:
25 days of annual leave (plus bank holidays)
Flexible working hours around core hours of 10-4
40% staff discount across Club L London and Lavish Alice products
