Email & SMS Marketing Manager
Email & SMS Marketing Manager
Type of Position: Permanent Position Company / Organisation / Artist Name: House of CB Area of Fashion: Marketing & Public Relations Location: London, UKHours: Full Time Experience: 5 to 10 years Website: http://www.houseofcb.com/ Twitter Handle: @houseofcb Ad Expires In: 1 month 1 week About: At our core we are a brand created for real women, by women, who own their identity and femininity. A cult status fashion brand founded by the then 17 year old Conna Walker, we now have a huge online presence, multiple stores in the UK and USA and concessions in Australia. |
House of CB is a global fashion brand celebrated for its empowering, feminine designs and statement-making silhouettes. With a cult following built through powerful visuals, trend-defining campaigns, and a bold social media presence, we’re continuing to grow our team with people who share our passion for fashion, creativity, and excellence.
We’re looking for a CRM expert to take ownership of House of CB’s email and SMS programmes, driving retention, repeat purchase, and customer lifetime value across our global community.
Sitting within our CRM and E-Commerce team, the Email & SMS Marketing Manager will own the strategy, execution, and performance of our email and SMS channels. From campaign planning to lifecycle automations, segmentation, and testing, you’ll shape how our customers experience House of CB beyond the product — with messaging that feels personal, premium, and on-brand.
Key Responsibilities of the Email & SMS Marketing Manager:
- Own the end-to-end CRM strategy across email and SMS, aligned to brand and commercial goals.
- Plan, build, and deploy campaigns, automations, and lifecycle journeys (welcome, abandoned cart, post-purchase, win-back, VIP).
- Develop a robust segmentation strategy to deliver the right message to the right customer at the right time.
- Drive a structured test-and-learn programme across subject lines, content, send times, and automation flows.
- Track and improve key retention KPIs — open rate, click rate, conversion, repeat rate, and customer lifetime value.
- Partner with Brand, Creative, and E-Commerce teams to ensure CRM activity is consistent with the wider customer experience.
What House of CB is looking for:
- At least 5 years' CRM or lifecycle marketing experience
- Hands-on experience with Klaviyo (or a similar ESP) and SMS platforms.
- Strong analytical mindset — confident in reading data and turning it into action.
- A natural collaborator who can work across creative, copy, tech, and trading.
- Strong understanding of segmentation, deliverability, and automation best practices.
- Passionate about building premium customer experiences that feel relevant, not generic.
- CRM or lifecycle marketing experience within a fashion, beauty, or lifestyle e-commerce business is a plus
Why join House of CB
Be part of a global fashion brand with a deeply engaged customer base, and the platform to build a world-class CRM programme. You’ll have the autonomy to shape strategy, the resources to execute it, and the visibility to see your work directly impact retention and growth.
