About: Co-founded in 2013 by siblings, Jade & Grant Goulden, JADED LONDON is the go-to urban streetwear brand loved by the Gen Z consumer. Our team are our biggest asset, they’re creative, curious and brave, setting trends and being first to the market to curate the most innovative content for our fast-growing organic 1.5 million followers on social media. We’re on an exciting journey with ambitious growth objectives for the next 3 – 5 years and finding the right people for the right roles is key to unlocking our success.
If you think you have what it takes to join team JADED, we want to hear from you! We reward creativity and new ways of thinking. We’re passionate about developing our people and offer personalised development plans for all staff and reward their achievements.
Jaded London is looking for a Global Brand Activations Manager with a strong fashion background targeting the Gen Z consumer.
The successful applicant will be responsible for IRL experiences, including retail moments, pop-ups, fashion events, influencer initiatives and cultural campaigns that drive awareness, social engagement and sales.
Key Responsibilities of the Global Brand Activations Manager:
Manage activation timelines, budgets, production schedules and vendor relationships with external companies
Lead the planning and execution of brand activations across key international markets with a big focus on U.S
Lead end-to-end delivery of campaigns, pop-ups, retail activations, experimental events & influencer campaign partnerships
Adapt global concepts for regional relevance Globally
Collaborate with Heads of Brands, social, PR, Ecom and Merchandising/trading teams to ensure company wide integrated execution.
Ensure all activations reflect brand identity, storytelling and customer experience standards
Negotiate contracts and manage external partners to deliver against objectives and budgets
Own a black book of contacts /agencies / freelancers to work across multiple projects
Track KPIs including brand engagement, earned media, social reach, on site traffic and overall ROI.
Deliver post campaign analysis and recommendations for future activations
Monitor industry trends, competitor activity and emerging cultural opportunities
What Jaded London is looking for:
A minimum of 5 years' experience in brand activations, experimental marketing, events or partnerships within fashion/ lifestyle Gen Z brands
Proven experience managing international campaigns and events
Understand how to translate brand strategy into impactful consumer experiences whilst remaining on-brand and in budget.
Strong project management and budget management skills
Excellent internal comms skills across the wider business
Strong understanding of the Jaded brand DNA
Ability to thrive in a fast-paced environment
A strong understanding of the U.S market
Ability to work flexible hours and travel internationally when required
Experience working with agencies, production partners and creative teams
Jaded London Benefits:
50% Employee Discount
24 days holiday per year (plus bank holidays)
A paid day off on your birthday
A paid moving day per year
Hybrid Working Arrangements - 1 day per week WFH
Pension Scheme
Bonus Scheme
Employee Assistance Programme for you and your family
£500 employee referral bonus scheme
Local Business Discounts, e.g. cafés, fitness, beauty, etc.
North-West London office location is directly located next to good transport links
Casual office dress code (your style of dress is up to you, wear what you feel best in)
Fully-stocked kitchens and fridges (hello endless brekkie and snack supply, see ya afternoon munchies)
Regular Office Social Events, e.g. payday socials.
