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Head of Digital Marketing

Listing ID: 1035087

Head of Digital Marketing

Type of Position: Permanent Position
Company / Organisation / Artist Name: People Marketing
Location: Tyne & Wear, North East, UK
Hours: Full Time
Experience: 5 to 10 years
Start Date: ASAP
Reference Number: 11522 DD
Salary: Excellent Salary, Benefits and Working Environment
Reporting To: Managing Director
Twitter Handle: @peoplemarket1ng
Deadline: Ongoing
Ad Expires In: 2 weeks 2 days
About: People Marketing Fashion Recruitment (est. 1989) is a boutique recruitment agency specialising in the fashion & lifestyle industry.
We recruit for a diverse range of vacancies in the UK and internationally, including jobs in design, technical, quality, sourcing, production, sales, buying & merchandising and ecommerce.

The majority of our consultants have first-hand industry experience, and our team are passionate and knowledgeable about the industry and the individuals who work in it. We have an extensive network of candidates built up over the last 25 years.
We have an impressive client list of retailers, brands and suppliers within fashion & textiles.

We are proud of our reputation for providing a high quality personalised service, and for placing the right candidates in successful long term career opportunities. Our business continues to grow through recommendations from candidates and clients.

Do you want to play an integral part in the expansion of one of the fastest growing on trend Fashion business, currently seeking a Head of Digital Marketing?

Head of Digital Marketing - The Role

  • Manage and lead the digital marketing and ecommerce teams alongside managing agencies to increase awareness of the brand online, building on existing successes and launching campaigns on time and to budget.
  • Manage digital channels and devise strategies to drive traffic through a mix of initiatives and channels.
  • Design, launch and measure integrated digital marketing campaigns.
  • Plan, execute and manage budgets for all areas of digital marketing i.e. Paid Search, SEO, Affiliates, Mobile App, E-Mail and Display advertising campaigns.
  • Develop and provide an effective and cost efficient offline plan for TV, OOH or Print to drive additional site traffic.
  • Provide key mentorship and motivation to the Marketing, Ecommerce and Creative teams ensuring tone of voice and the business objectives are realised.
  • Constantly keeping ahead of the competition in terms of new technology, customer attraction and relevant apps. 

Head of Digital Marketing - The Person

  • Proven experience in a similar senior digital marketing role ideally in fashion although other disciplines will be considered.
  • Excellent knowledge of managing PPC, SEO, E-Mail and Affiliate programmes.
  • Strong understanding of current online marketing concepts, strategy and best practice.
  • Confident understanding of managing CRM and launching various scheduled campaigns.
  • Highly analytical, with solid knowledge of tools such as Google Analytics.
  • An understanding of fashion and trends would be a distinct advantage for this role.
  • A self-starter who thrives in a result driven, creative environment with strong interpersonal skills and the ability to communicate and motivate the team. 

This leading on-line fashion retailer offers a fast paced and entrepreneurial environment selling women’s apparel, footwear and accessories on-line to a loyal and growing customer base.


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