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Head of Marketing

Listing ID: 1411413

Head of Marketing

Type of Position: Permanent Position
Company / Organisation / Artist Name: NAMED Collective
Location: East London, London, UK
Hours: Full Time
Experience: 5 to 10 years
Salary / Wage: Negotiable based on experience
Deadline: Ongoing
Ad Expires In: 1 month 4 days
About: NAMED collective is an independent ethical fashion label redefining streetwear for a new generation. Rising onto the UK streetwear scene with explosive impact over the last couple of years, NAMED collective has created its own space within the current cultural sphere. Built from the ground up with a fierce community at its core, NAMED continues to elevate and recognise its greater purpose with people driving the brand from both the inside and out. The brand is now looking for like-minded, ambitious individuals to join the quickly expanding collective.

As one of the fastest-growing streetwear collectives in the UK, we are now opening up a new position of Head of Marketing. You are ready to thrive leading a dynamic and ambitious team to drive ground-breaking content which inspires and excites our growing community. You are incredibly passionate about being a key part of the NAMED collective team and having a huge impact on the continued elevation of all elements of the brand vision! 

In addition to managing a growing team, your main responsibilities and duties will be:

  • Work with the Creative Director to develop and execute strategies to drive growth and support the development of the brand.
  • Ideate, manage and execute full ground-breaking campaigns across our owned, paid and earned channels.
  • Actively lead the management of all social channels, specifically Instagram and TikTok. 
  • Identifying new and emerging channel opportunities to grow the brand in key markets.
  • Direct team on copywriting for all accounts and campaigns whilst continuing to uphold and develop our tone of voice.
  • Ensure social content is tailored per platform and distributed effectively to maximise reach and engagement.
  • Analyse and translate performance, market trends, data, consumer needs and the competitive landscape into actionable insights that increase performance across our key channels.
  • Build and maintain an understanding of industry trends to make informed recommendations on brand and collection marketing briefs.
  • Lead effective influencer, PR campaigns and activations, working closely with partners where necessary.
  • Manage, develop and inspire your direct team and work collaboratively across our other teams, sharing knowledge, tools and best practices.

What We Are Looking For:

  • A genuine love for the brand and understanding of our mission!
  • At least 5 years' similar role experience
  • At least 3 years' team management experience
  • Proven track record of excellent team leadership 
  • Excellent project management skills, demonstrating experience of successful strategic planning, analytical decision making and delivering projects on time and in full
  • A strong understanding of key digital channels (primarily e-commerce, Instagram, Tiktok, and Pinterest) to ensure content is delivered with channel best-practice in mind
  • Depth of experience managing multiple campaigns across the owned, paid and earned channels 
  • Strong strategic voice and analytical skills to ensure creative, formats and plans are optimized for platforms to drive scale and engagement
  • Obsessed with trends and creating culture and trends through format, design and content-led experimentation
  • Experience designing, developing and executing ambitious guerrilla marketing campaigns
  • Experience working in a fast-paced, creative environment, with a record of delivering successful projects in a timely manner
  • Highly organised, self-sufficient with an ability to prioritise and drive multiple projects simultaneously
  • Experience developing and implementing effective processes and ways of working 
  • Excellent communication skills, both verbal and written
  • Based in London
  • Eligible to work in the UK

How to apply:

This is your time to show us what you can bring to NAMED collective!

Please submit your CV and answers to the below applicant questions. Successful applicants will be contacted for interview.

We can’t wait to find out about you!


Application Form

Please provide your cover letter within the field provided, not as an attachment. This field is strictly for including your cover letter text. Thank you.

Applicant Requirements

The recruiter would like you to confirm you meet the following requirements before your application can be sent. Please tick the following boxes to confirm you meet the requirements of the role. These requirements do need to be confirmed in order for your application to be sent

Proven track record of excellent team leadership. *

Depth of experience managing multiple campaigns across the owned, paid and earned channels. *

Strong strategic voice and analytical skills. *

At least 5 years' similar role experience. *

Applicant Questions

The recruiter would like you to answer the following questions. The questions need to be answered in order for your application to be sent

What experience do you have that makes you perfect for this position? *

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What excites you most about this opportunity? *

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This role requires a high level of organisation. We’d love to hear how and why this is an area you’d excel in… *

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