Truffle is looking for an Influencer Campaign Manager with a sharp eye for talent to own the delivery of best-in-class influencer campaigns across a diverse portfolio of clients.
If you thrive on building genuine relationships with creators and agents, know how to turn a brief into compelling content, and are energised by the pace of agency life, this role is for you.
Responsibilities of the Influencer Campaign Manager
Campaign Planning & Strategy:
Lead the development of influencer strategies across client accounts, ensuring creator activity integrates seamlessly with broader campaign objectives.
Act as the strategic point of contact between clients, internal teams, creators, and agents, ensuring alignment at every stage of the campaign.
Lead influencer strategy on new business pitches, owning the creative direction and creator recommendations presented to prospective clients.
Talent Sourcing & Relationships:
Identify and recommend creators who align with campaign goals, using both data-led tools and cultural insight to go beyond follower counts.
Build and maintain genuine, long-term relationships with creators, talent agents, and managers, making Truffle a partner creators want to work with.
Oversee outreach, availability checks, and day-to-day coordination with talent across all active campaigns.
Campaign Delivery:
Own the end-to-end delivery of influencer campaigns, from briefing and contracting through to content review, publishing, and performance tracking, ensuring high standards throughout.
Write clear, compelling creative briefs that give creators the strategic direction they need while preserving their authentic voice.
Manage campaign trackers, schedules, and documentation to support efficient, organised delivery across your accounts.
Commercial & Contracts:
Lead contract negotiations, including fees, deliverables, usage rights, and licensing agreements, ensuring commercial terms are clear, compliant, and protect client interests.
Manage influencer fees, budgets, and invoice tracking with accuracy and transparency, keeping campaigns running smoothly and within scope.
Gifting, Advocacy & Events:
Develop strategic gifting frameworks for client approval, ensuring talent selection aligns with campaign objectives and prioritises strong brand affinity and advocacy potential.
Have strategic oversight on influencer selection, outreach, opt-ins, and coordination for gifting programmes, ensuring full compliance with data management protocols.
Manage event invite lists tailored to the profiles and objectives of each client activation.
Performance & Reporting:
Define success metrics and KPIs for each campaign, aligned to client objectives.
Track performance using influencer analytics platforms, produce regular reports, and translate campaign data into clear, actionable insights and recommendations for clients and the wider team.
Stay on top of emerging creators, trends, and platforms, monitoring competitor activity to ensure your recommendations remain relevant and forward-looking.
Team & Collaboration:
Take ownership of the Influencer Team’s workload, output, and professional development. Set clear priorities, manage capacity across shared campaigns, and actively invest in junior team member’s growth.
Be the point of accountability for the influencer team's delivery, quality-controlling work before it reaches clients and holding overall responsibility for campaigns being executed on time and within budget.
Work closely with social, strategy, and creative teams to ensure influencer activity integrates seamlessly into broader campaigns, and represent the influencer function confidently in cross-team planning.
What Truffle is looking for:
Minimum 3 years’ experience in influencer marketing or creator relations
Experience managing junior team members.
Proven track record of delivering end-to-end influencer campaigns across multiple clients or workstreams.
Strong network of creators, agents, and managers with established, trusted relationships.
Experience using influencer discovery and analytics platforms to inform strategy and measure performance.
Confident in contract negotiations, with a solid understanding of licensing, usage rights, and brand safety considerations.
Strong project management skills with the ability to juggle multiple campaigns simultaneously while maintaining high standards.
Excellent verbal and written communication skills, with the confidence to present to clients and contribute to new business pitches.
Deep understanding of social media platforms and creator culture, with genuine curiosity about emerging trends and talent.
Collaborative mindset with experience working across creative, strategy, and social teams.
A proactive, self-starting attitude with a positive approach to fast-paced environments.
Experience in influencer marketing or creator relations in an agency setting is a plus
Truffle Benefits:
Competitive salary
Hybrid working arrangement
24 days’ holiday plus 8 bank holidays - 32 days of leave in total
