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Junior Marketing Executive

Listing ID: 1157787

Junior Marketing Executive

Type of Position: Permanent Position
Company / Organisation / Artist Name: Glassworks
Location: East London, London, UK
Hours: Full Time
Experience: 2 to 5 years
Start Date: ASAP
Reporting To: Brand Manager
Twitter Handle: @
Deadline: Ongoing
Ad Expires In: 1 month 1 week
About: Founded in London, in 2010, Glassworks is a fresh London fashion brand – totally independent, style-obsessed and passionate believers in bricks-and-mortar boutiques as well as streamlined digital shopping. Our design-led stores and website are refreshed weekly with small runs of completely new fashion – meaning a constant feed of exciting new stuff to try on, helped along by the most dedicated and on it staff-turned-stylists on the planet. With the recent launch of our ecommerce site and flagship store expansion, we are focused on scaling our existing channels and opening 1-2 additional stores in 2021 – all whilst maintaining a strong design aesthetic, stylish atmosphere in store and strong customer focus.

This is an exciting opportunity for an enthusiastic, driven junior marketer to play a key role in launching and scaling Glassworks’ digital offering. Reporting into Glassworks’ Brand Manager, you will be responsible for managing social media initiatives, influencer campaigns, and general customer engagement to support brand growth.

Responsibilities:

  • Compile and execute Glassworks’ overarching communications plan ensuring that all content and communications uphold the brand standards visually and tonally.
  • Manage Glassworks’ existing and new social media channels (Instagram, Facebook, TikTok), including calendar planning, community engagement and content creation (copywriting independently and images, videos, and graphics both independently and with the Brand Manager)
  • Research, launch and manage Glassworks’ influencer outreach programme including:
  • Campaign coordination – create campaign briefs and ensure that all content deliverables are high quality, on brand, on time, and within budget
  • Relationship management – propose and onboard new influencer partners including outreach and ongoing relationship management outside of campaign activity
  • Overall budget management (campaign fees, giveaway costs, etc.)
  • Execute all customer and press email marketing activity including calendar and list management and campaign creation and distribution
  • Track marketing KPIs, report on actual vs. target performance on a weekly basis, and pitch and execute ideas to consistently achieve target KPIs
  • Manage additional ad-hoc marketing activity which will vary based on current needs but may include in-store events, new store openings, fashion press outreach, and technical marketing team support (e.g., SEO related outreach, CRM clean up).

Requirements:

  • Bachelor’s Degree required; Marketing, Communications, or Journalism related study a plus
  • A mininmum of years’ experience in digital marketing with a focus on Instagram/Facebook
  • Proven influencer marketing experience – must be able to speak to your individual responsibilities and KPI performance
  • An extremely organised and goal-oriented team player with great communication and networking skills
  • A true customer first mindset always seeking to exceed customer expectations
  • A love of fashion with a clear ability to adjust communication style based on brand standards
  • High proficiency in Microsoft Office and Adobe software is required

Application Form

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