Tagged Resources is looking for a License Brand Manager to fully service a company’s licensed brands, maximise commercial opportunities and deliver the strongest possible return for the company, licensors and wider partners.

The role of License Brand Manager

Brand & Licensor Management:

• Act as the company’s primary day-to-day contact for a portfolio of established evergreen licensed brands, including Universal, Mattel, Hasbro, Warner Bros. and Paramount.
• Build and maintain strong, proactive relationships with all licensors.
• Attend regular licensor franchise updates and ensure the latest franchise, sales, creative and commercial priorities are communicated internally.
• Provide monthly updates to each licensor and actively manage expectations, opportunities and issues.
• Attend quarterly in-person licensor meetings and maintain strong senior-level relationships.

Financial Ownership & Forecasting:

• Take full ownership of the financial forecast and Minimum Guarantee (MG) for each brand.
• Work closely with the FP&A team to ensure forecasts are accurate, up to date and commercially achievable.
• Provide monthly financial updates and identify risks, opportunities and actions required to deliver against targets.
• Ensure sales teams remain accountable for their numbers and deliver against agreed brand targets.

Sales Leadership & Commercial Growth:

• Work closely with the company’s 30 EMEA Sales teams to drive sales performance across the licensed portfolio.
• Hold monthly meetings with Sales teams to review performance, priorities, pipeline and opportunities.
• Work closely with Senior Sales leadership to drive strategic priorities and maximise opportunities across the region.
• Support Sales teams with all day-to-day brand requirements, from initial development and pitching through to delivery.
• Act as the key escalation point for brand-related issues and ensure they are resolved quickly and effectively.
• Ensure every Sales team is fully focused on delivering the maximum potential from each brand.

Creative & Product Development

• Partner closely with the Head of Creative to develop weekly mood boards and creative direction for priority franchises.
• Ensure Sales teams have the right creative assets, product direction and franchise information to maximise commercial opportunities.
• Work closely with Approval Teams to support Sales on day-to-day approvals and ensure projects progress efficiently.
• Coordinate with Sales, Creative, Approval and other internal teams to ensure brand requirements are delivered from development through to final delivery.

QBRs & Business Reviews:

• Attend all Quarterly Business Reviews (QBRs) and take ownership of the agenda.
• Ensure QBRs provide a clear and commercially focused review of:
• Financial performance and forecast
• Sales performance and pipeline
• Creative and product development
• Retail opportunities

Key Issues & Risks:

• Actions and priorities
• New Business & Opportunities
• Own the end-to-end process for all new licensing opportunities.
• Lead pitches, commercial forecasting, contract negotiations and execution of new opportunities.
• Identify new opportunities across the portfolio and ensure they are progressed effectively from initial concept through to commercial delivery.
• Work with internal stakeholders and licensors to ensure new opportunities are commercially viable and aligned with brand strategy.

Key Working Relationships:

• CEO
• FP&A
• Head of Creative
• Senior Sales Leadership
• EMEA Sales Teams
• Approval Teams
• Trading Team
• Licensors and their franchise teams

Weekly Work:

• Provide a weekly written update by email to the Trading Team, covering key sales activity, financial performance, opportunities, risks and actions.
• Attend the monthly in-person Trading Team meeting.
• Provide monthly financial and brand updates across the licensed portfolio.

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Please be aware the duties listed above are an interpretation of the role and do not form any part of your employment contract. Please ask the interviewer any questions about the role that you wish to clarify.

Tagged Resources Limited acts as an employment agency. We have 25 years of Recruitment and Industry experience, working with Retail and Supply Chain markets and have various positions available. If this vacancy does not suit your experience and you are looking for a suitable role, please look at our website or follow us on social networking sites.  All are updated daily.