We are PASSIONATE. We are AMBITIOUS. We are COMMITTED. We are AYBL.

Ranked the number one fastest-growing private company in The Sunday Times 100 2022, AYBL has quickly become one of the most iconic women’s activewear brands worldwide since launching in the UK in 2018. With a mission to unite women through their love for fitness, we are dedicated to providing high quality, affordable activewear which seamlessly combines comfort, confidence and style. From this, our ethos “AYBL to believe, AYBL to achieve” was born.

Built on ambition, we only strive to be the very best. This means we want people who are equally ambitious, know when to take risks and consider themselves the best in their field.

As a brand, we pride ourselves on diversity and inclusion. That means all opportunities are equal opportunities. We value skills, we value individuality and above all, we value passion. Therefore, we will not tolerate discrimination of any sort.

The opportunities right now are limitless. We are looking to hire genuine people who demonstrate authenticity and a unique way of thinking.

As we grow, you’ll grow too.

The role of Photographer

This is a brand-new and exciting role at AYBL Group. As our Photographer, you’ll play a pivotal part within the Brand & Marketing team — planning, capturing, and delivering exceptional imagery that brings our e-commerce, campaigns, product launches, and events to life. This role will help create bold, scroll-stopping imagery that inspires and elevates our brands, setting the standard for visual storytelling.

Our customers are at the heart of everything we do, and you’ll be the one capturing the imagery that shapes how they see, connect with, and experience our brands — making this role a key part of delivering the AYBL Group vision.

Responsibilities of the Photographer:

• Assist in planning photoshoots in line with company objectives and upcoming projects.
• Manage in-house studios and photography equipment, ensuring everything is in proper working order.
• Conduct e-commerce photoshoots and produce product content for website, social media, digital, and print usage.
• Participate in scheduled photo and video shoots at our in-house studios, across the UK, with opportunities for international travel.
• Support wider teams with prop sourcing and equipment hire for each photoshoot.
• Prepare locations and shoots to ensure setups meet the requirements of each photoshoot.
• Shoot brand product launches and campaign photoshoots across multiple platforms (website, social media, digital, and print).
• Assist with and manage the post-production retouching of e-commerce images.
• Retouch launch and campaign photoshoot images as needed.
• Meet deadlines for visual assets and deliver high-quality edited content.
• Provide creative input to brainstorm new ideas and visual concepts to enhance all brand imagery.
• Research new photography styles and trends to enhance visual output.
• Maintain strong knowledge of photography equipment and techniques.

What AYBL is looking for:

• At least 4 years' professional experience in a similar photography role, whether in an agency, freelance, or in-house setting.
• A degree or equivalent qualification in photography or a related field.
• Proven portfolio showcasing visual content that effectively supports brand objectives and engages target audiences.
• Passionate about the fitness/athleisure/fashion industry with a strong interest in photography, videography, and visual content creation.
• Advanced knowledge of photography equipment, including Canon systems, and expertise in best photography practices.
  In-depth knowledge of photography, relevant Adobe software, and high-end equipment (including speed lights and lens filters), with the ability to execute a photo brief to a high standard.
• Highly organised, detail-oriented, and able to multitask effectively while working independently or as part of a team.
• Committed to enhancing brand visual identity with creative input and proactive problem-solving.
• Excellent written and verbal communication skills; proficient with Word, Excel, and PowerPoint.
• Confident, self-motivated, and proactive in delivering high-quality results.

AYBL Perks:

• Discretionary yearly bonus
• 25 days holiday + Bank Holidays + your birthday off
• Flexible working
• 35 working hours per week with 1 hour lunch break
• 50% staff discount across AYBL Group
• Social events
• Pension scheme
• Free on-site parking
• Free gym membership
• £100 gift card upon joining
• Employee wellbeing support