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PR Coordinator

Listing ID: 1003955

PR Coordinator

Type of Position: Permanent Position
Company / Organisation / Artist Name: Sister Jane
Location: Notting Hill, West London, London, UK
Hours: Full Time
Experience: 2 to 5 years
Deadline: Ongoing
Ad Expires In: 1 month 5 days
About: Sister Jane is a London-based fashion brand, creating unique, vintage-inspired designs. Never the quiet one, we combine whimsical eccentricity with a distinctive style signature. Pieces emphasise unique, unexpected details that are colourful, fresh, and trend-led, while carrying a retro nod. No day is the same: we aim to refresh your wardrobe by bringing you a new capsule collection every 6 weeks – making every piece a limited-edition gem.

Sister Jane is stocked internationally across 200 multi-brand stores and departments stores worldwide, as well as its London flagship. The showroom is located in the converted loft of a charming historic church hall in the iconic Notting Hill.

The PR Coordinator will support the PR Team to execute the communication strategy for the Company's two brands: Sister Jane and Ghospell.  Based in the company’s Notting Hill head office, the PR Coordinator will act as an ambassador for the brands.

The role

  • Support the PR Manager to implement a global Public Relations strategy for the two brands, working cross functionally with e-commerce, digital marketing etc to ensure an integrated approach
  • Oversee all press inquiries, building on existing relationships with media and stylists, while developing new ones - with a focus on digital and short lead titles in the UK and internationally
  • Increase the brands' profiles by active pitching of product, news stories and features, aligned with new launches and specific trends of the season
  • Proactively follow sales and sell thru reports and identify opportunities to further amplify Sister Jane and Ghospell’s offering across appropriate media channels
  • Assist in the drafting and dissemination of press materials
  • Manage database of media, stylists and influencers
  • Responsible for sample trafficking
  • Support the PR Manager to develop and implement global celebrity and influencer marketing, including product gifting
  • Plan and organise the press, influencer and potentially, customer events
  • Closely monitor press and influencer coverage and regularly report
  • Manage interns, including recruitment, training, scheduling

Desired profile:

  • At least 2 years fashion PR experience
  • Existing relationship with key media (offline and online), stylists (women's, style) and influencers
  • Able to work collaboratively in a dynamic but small team, across multiple projects and markets
  • Great communication, writing skills and attention to detail
  • Excellent interpersonal and presentation skills, must be positive, outgoing, energetic and enthusiastic
  • Hands on, dedicated, flexible, confident and organised
  • A leader who pro-actively seeks, identifies and develops new opportunities
  • International outlook and international experience is beneficial

Application:

Apply with a CV and detailed cover letter via the application form.


Application Form

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Applicant Requirements

The recruiter would like you to confirm you meet the following requirements before your application can be sent. Please tick the following boxes to confirm you meet the requirements of the role. These requirements do need to be confirmed in order for your application to be sent

At least 2 years fashion PR experience. *

File Attachment

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I am contacting the advertiser for no other reason than to apply for this position. I am aware soliciting Fashion Workie users for other services or spamming is against the Terms & Conditions of usage.
I have carefully read the advert specification including details of where the position is based and provided details of any requirements stipulated in the advert within my application.

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