ASOS is looking for a well-connected, highly organised PR Executive with a passion for fashion, culture and lifestyle media, who can move at pace, think creatively and represent ASOS confidently in every interaction.

As part of the London team, the PR Executive will own the press side of campaigns, knowing the media landscape inside out, and ensuring every campaign translates into culturally credible, high-quality press coverage that drives reach and relevance.

Working closely with internal teams to land product stories, secure placements and make sure ASOS shows up in the right places, at the right time, with real impact, the successful applicant will build and maintain strong, engaged relationships with fashion and lifestyle media and editorial stylists, and turn our brand moments into standout coverage.

We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. That’s why our approach to working together includes spending at least three days a week in the office. It’s a rhythm that speeds up decision-making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.

A minimum of 3 days per week in the office. 

What ASOS is looking for:

• Proven experience in fashion, lifestyle or retail PR, with a track record of landing quality coverage
• Strong, active network across key fashion and lifestyle media and stylists
• Clear understanding of what makes a story land and where it should show up
• Ability to turn campaigns and product into press that feels culturally relevant and on‑brand
• Highly organised and comfortable managing multiple priorities at pace
• Confident communicator, both internally and with media
• Strong news sense and instinct for angles that will cut through
• Genuinely plugged into fashion, culture and media
• Supporting our culture by championing Diversity, Equity & Inclusion strategies

BeneFITS:

• Employee discount (hello ASOS discount!)
• Employee sample sales
• 25 days paid annual leave + an extra celebration day for a special moment
• Private medical care scheme
• Fixed Annual Payment in addition to your salary each year, it's just an extra thank you from
• Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role