About: Founded in London in 2010, Glassworks is a fresh London fashion brand – totally independent, style-obsessed and passionate believers in bricks-and-mortar boutiques as well as streamlined digital shopping. Our design-led stores and website are refreshed weekly with small runs of completely new fashion – meaning a constant feed of exciting new stuff to try on, helped along by the most dedicated and on it staff-turned-stylists on the planet. With the recent launch of our ecommerce site and flagship store expansion, we are focused on scaling our existing channels – all whilst maintaining a strong design aesthetic, stylish atmosphere in store and strong customer focus.
Founded in London in 2010, Glassworks is a fresh, totally independent fashion brand, style-obsessed and passionate about both bricks-and-mortar boutiques and streamlined digital shopping. Our stores and website drop small runs of completely new fashion every week, backed by a team that genuinely loves what they do. We are scaling fast across UK retail and US ecommerce and we need sharp, driven people to grow with us.
The role of PR & Marketing Coordinator:
We are looking for a driven, relationship-focused PR and Influencer Coordinator to own Glassworks' press and influencer programme. Reporting directly to the Head of Marketing & PR, the successful applicant will be the person who gets Glassworks in front of the right people, builds lasting relationships with press and creators, and converts those relationships into organic coverage that drives real commercial impact.
This role is measured by results. If you are someone who thrives on building connections, understands what makes a story land and wants to grow a PR function at an ambitious independent brand, this role is for you.
Responsibilities of the PR & Marketing Coordinator:
Own the PR outreach programme, proactively pitching Glassworks to relevant press, stylists and media contacts to secure organic coverage
Build and manage a portfolio of influencer relationships across fashion, lifestyle and relevant niche communities, with a particular focus on UK and US audiences
Manage the full influencer cycle from identification and outreach to seeding, briefing and tracking results
Plan, organise and manage Glassworks' fashion week suite presence, handling all logistics and securing the right press and influencer attendance to maximise brand impact
Handle all press loan requests and product placement opportunities, ensuring timely and professional management of samples
Monitor and report on PR and influencer performance, tracking coverage, reach and commercial impact against clear KPIs
Maintain and grow the brand's press and influencer contact database.
Stay ahead of trends in influencer marketing and PR to keep Glassworks' approach current and competitive.
What Glassworks is looking for:
At least 1 year's experience in a PR, influencer or communications role, preferably within fashion or a consumer brand
Commercially minded, you understand that coverage and partnerships need to drive measurable results, not just awareness
Strong written and verbal communication skills with a natural ability to build relationships
Highly organised with the ability to manage multiple relationships, events and deadlines simultaneously
Proactive and confident, comfortable with outreach and not afraid of rejection
A genuine passion for fashion and the Glassworks brand
Experience organising or supporting fashion week activity is a plus
An existing network of press and influencer contacts is a plus
Experience in a PR, influencer or communications role within fashion or a consumer brand is a plus
Key Performance Indicators of the PR & Influencer Coordinator
Performance in this role is measured against the following metrics, reviewed monthly:
Press coverage: volume and quality of organic coverage secured monthly across print, digital and broadcast
Influencer outreach: number of qualified outreaches per month and conversion rate to active partnerships
Campaign performance: reach, impressions and engagement generated through influencer content, tracked per campaign
Fashion week ROI: press and influencer attendance secured versus target, and coverage generated from suite activity
US coverage growth: quarter-on-quarter growth in US press and influencer placements
Glassworks Perks:
Direct access to senior leadership and genuine input into brand activity
Real career growth opportunity within a fast-scaling independent brand
