The AllSaints team

At AllSaints, we are in the business of feelings - making our customers feel cool and confident. If, like us, you believe in the power of a great outfit, we'd love to talk to you.

We're a global brand made up of a very diverse mix of talented people in a huge variety of roles. Our products are designed in-house and made by a small number of suppliers and artisans around the world to sustainable standards.

We are a brand embarking on a very exciting plan and we are seeking new members of the team who want to contribute to this.

The role of Senior CRM Executive 

AllSaints seeks a highly motivated Senior CRM Executive to be a driving force in the execution of the brand's CRM strategy.  Reporting to the Global CRM Manager within the Digital team, this pivotal role involves providing essential support to the Manager, as well as acting as a mentor to the two existing CRM Executives.

The Senior CRM Executive will be central to the end-to-end delivery of marketing and lifecycle campaigns across all CRM channels.  The core focus is on maximising engagement and retention, ultimately driving revenue and personalisation, and driving lifetime value through personalised customer journeys. Key responsibilities include managing the entire campaign lifecycle: from planning, product selection, and partnership with Digital content/trade teams, through to build, execution, performance analysis and recommendations and optimisations.

This requires close collaboration with the CRM Manager and CRM team, and the wider Digital, Retail and Trading teams. This is an exceptional opportunity for an ambitious professional to significantly enhance their expertise in lifecycle marketing, personalisation, and CRM strategy within a dynamic eCommerce setting.

What the Senior CRM Executive will do:

• Campaign Ownership: Lead the day-to-day running of BAU operations, constructing and scheduling lifecycle, promotional, and transactional campaigns across Email, SMS, Push, and In-app
• Automation & Journeys: Take full ownership of automated customer journeys - including onboarding, renewal, and win-back - to maintain high engagement and LTV
• End-to-End QA: Lead the campaign QA and testing process, ensuring all logic, segmentation, and dynamic elements flow seamlessly before deployment
• Strategic Optimisation: Support the Global CRM Manager by suggesting new A/B tests and creative approaches, maintaining an agile mindset to adjust strategies based on shifting customer behaviour or business priorities
• Cross-Functional Collaboration: Partner with Trade, Data, and Compliance teams to ensure all journeys meet wider business goals and regulatory standards
• Performance & Insights: Monitor campaign performance, reporting on key metrics to highlight clear opportunities for optimisation and seasonal content updates
• Personalisation & Segmentation: Get hands-on with segmentation and dynamic content to deliver highly relevant, tailored messaging at scale
• Market Leadership: Keep up to date with the latest CRM strategy to ensure that AllSaints activity is leading the field, particularly within the fashion industry

What AllSaints is looking for:

• Experience: Demonstrable experience building, implementing, and improving complex CRM campaigns within a Tier-1 ESP, e.g., Emarsys, Klaviyo, Attentive
• Technical Skills: Strong proficiency in Excel/Google Sheets (complex formulas and data handling). Experience with Google Analytics & Looker and a deep understanding of CRM data structures, managing multi-channel orchestration (Push, SMS, and In-app
• Creative Skills: Manage the planning of the global campaign calendar and take a lead role in product selection to ensure sends are commercially and visually 'on point', with the ability to critique creative assets and provide constructive, brand-aligned feedback to the content team
• Soft Skills: Strong organisational skills with the ability to manage multiple projects simultaneously. You are resilient and able to pivot quickly as business priorities evolve. You are also a natural mentor and coach to more junior CRM team members, and will act as a first point of contact for them
• Mindset: A blend of analytical logic and creative intuition with a passion for data-driven results. A natural collaborator capable of building strong relationships with teams outside of Marketing (Buying, Merchandising, and Tech)

The Location

Based in our East London Studios in vibrant Shoreditch with perks and benefits offered from local businesses including discounts on food, shopping and health & beauty. Studio Location. Approximately a 10 minute walk from Liverpool Street Station and a 5 minute walk from Shoreditch High Street.

What AllSaints stands for:

• The Customer is the Boss We work as one proud team to get the best for our customers
• One Team We are joined up and encourage others to share their ideas
• We Do What We Say We Will We know our goals, and we work with clear outcomes in mind
• We Are Responsible We are self aware, understand the impact we have on others and are positive about the future

AllSaints Benefits

• A generous wardrobe allowance so that you can wear our beautiful clothes to work each day
• We are a disability committed certified employer
• Employee discount for you to spend with family and friends
• 25 days holiday increasing to 28 days after 2 years continuous service
• Bank holidays, birthdays and volunteering days off
• Access to dental cash plan & free virtual GP appointments through Aviva
• UNUM employee assistance helpline
• Life assurance cover
• Access to discounted gym membership and corporate discounts
• Hybrid working in our historic East London studios, working hours are 9-5.30pm
• Free, confidential, wellbeing and lifestyle support with Retail Trust
• Enhanced family leave benefits (neonatal, fertility, maternity, paternity, adoption, menopause)
• Health days for you to use either for physical or mental wellness
• Dedicated mental health support from our mental health first aiders
• Eye care vouchers, season ticket loans and much more!

#WeAreAllSaints

Our aim is to develop truly diverse teams and create an environment where everyone feels respected, valued and able to give of their best whilst contributing to the success of our brand.

We recognise the importance and strength of diversity and commit to providing equal opportunities to everyone in our employment and recruitment processes. We safeguard against any form of discrimination irrespective of gender, gender reassignment, marital status, race, ethnic origin, nationality, disability, sexual orientation, religion, gender identity, gender expression, transgender status or age.

Even if you feel you don’t tick all the boxes, we’d still very much like to hear from you. We want you to know that finding people who have a passion for our brand and are open to learning is incredibly important to us.

If you need any support or adjustments during your application, please get in touch with us and we are happy to help.