White Stuff was established in 1985 through a simple idea. This idea grew and now we have shops and concessions in the UK and internationally, selling women’s and men’s clothing as well as beautiful accessories and homeware. Our original prints (all designed in house), intricate details and considered design touches reflect our personality and make us subtly distinctive.

Our people are at the heart of our brand, constantly moving and driving us forward. We’re sociable, talented and like-minded and we’re not hierarchical or political in how we do business. We encourage entrepreneurial ideas and accountability at all levels.

Primary objective of the Social Content Creator

The Social Content Creator will originate and produce exceptional social-first content for White Stuff, bringing sharp cultural instinct, original ideas and creative taste to elevate how our product, brand and community are seen across social platforms.  Acting as a creative partner to the senior designer and campaign art director and the wider marketing team, the role is responsible for shaping ideas from concept through to execution, not just delivering on a brief, and for bringing our positioning as champions of the independent spirit to life through real people and real community moments.

Working closely with the Social Media Coordinator, who owns reporting, planning, and scheduling, the Social Content Creator will bring the ideas, taste, and execution that make the content actually land.

Suitable applicants will have exceptional taste: someone genuinely embedded in fashion and community culture, with sharp cultural instinct, original ideas, and a point of view on what makes content feel elevated rather than just on-trend.  With strong creative judgement, the Social Content Creator will know a good idea when you see one, and aren't afraid to pitch it before you're asked: you spot cultural moments worth reacting to, and find the angle that makes product and lifestyle content feel sharper than the category norm.

Responsibilities of the Social Content Creator

Ideas & Creative Direction:

• Develop original, social-first content series and recurring formats that build a distinct identity for the brand, not one-off posts
• Bring fresh, unbriefed ideas to campaigns, pitching concepts rather than waiting for direction
• Spot and act on cultural moments and conversations worth reacting to, with the judgement to know what's a fit and what isn't
• Drive the elevation of how product and lifestyle content looks and feels, pushing taste and craft, not just output
• Act as a creative partner to our senior designer and campaign art director, as well as the wider marketing team, shaping ideas from concept through execution
• Champion real people and real community stories in content, in line with our positioning as champions of the independent spirit
• Contribute ideas that support the wider brand ambition to become the UK's most influential lifestyle brand, connecting social content to marketing campaigns and content pillars

Content Production:

• Film videos, shoot photos, and put together graphics tailored to each platform's format and best practices
• Bring products to life through storytelling: styling, campaign concepts, and content that makes people want the piece, not just see it
• Keep all content on-brand, adhering to brand and campaign guidelines, tone, and visual aesthetics across every post
• Edit content using CapCut, Premiere Pro, and AI-assisted tools where they speed up or elevate the work, knowing when AI helps
• Write captions, hooks, and scripts in a voice that matches the brand and the platform

Trend & Cultural Relevance:

• Track sounds, formats, and cultural conversations across fashion and community spaces, translating them into ideas that feel authentic to the brand
• Maintain a sharp read on what's genuinely relevant versus what's just noise

Collaboration:

• Partner closely with the Social Media Coordinator on calendar and scheduling, and with the wider marketing/brand team on campaigns and launches
• Coordinate with or direct talent/UGC creators for shoots when needed

Performance:

• Review performance metrics (views, saves, shares, engagement, sentiment) and use them to sharpen future ideas, not just repeat what worked

What White Stuff is looking for:

• At least 1 year's experience creating social content professionally, in-house, agency, or as a creator/freelancer with a strong portfolio
• A portfolio that shows original ideas and strong creative judgement, not just polished execution
• Genuine, deep immersion in fashion and community culture: someone who can speak to why something is relevant, not just that it's trending
• Strong taste and an ability to elevate a brief rather than execute it literally
• Full technical proficiency across Premiere Pro and Photoshop, including editing, pacing, sound design, captions, and transitions
• Working knowledge of graphic design, able to produce simple on-brand graphics
• Comfortable using AI tools as part of the creative process, with the judgement to know where they add value and where they don't
• Confident filming solo, with videography/photography, lighting, and framing skills
• Strong communication skills and comfortable appearing on camera if needed
• Fast turnaround mentality without sacrificing quality or taste
• Experience with After Effects
• Experience directing or casting talent/UGC creators for shoots
• A recognisable personal point of view, whether through your own content, following, or creative work

What White Stuff offers…

As a Social Content Creator at White Stuff, you will be entitled to an array of great benefits, some of which include:

• Annual bonus opportunity
• Up to 25 days Holiday plus bank Holidys
• Hybrid working 3 days in the London Office
• 2 extra (paid!) days off per year to volunteer in the local community
• 50% discount
• Subsidised BUPA Dental Insurance
• Healthcare cash plan and Life Assurance
• Interest free season ticket loan
• Pension Contribution

We are committed to creating an environment where we can all be proud to work and be ourselves. Part of this commitment is being an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, and age.