HELLO! is looking for a dynamic Social Media Coordinator to oversee and drive performance across all major social platforms, including Instagram, Facebook, X, YouTube, and Snapchat.
This pivotal role requires a creative and data-driven strategist who can deliver audience growth, engagement, traffic and revenue while building vibrant communities around HELLO!’s content.
We are in the London office three days a week, Tuesday, Wednesday and Thursday, with Mondays and Fridays working from home.
Key Responsibilities of the Social Media Coordinator:
Posting and scheduling across all HELLO! social channels, ensuring platform-specific tone and optimisation.
Drive growth, engagement and revenue KPIs across Instagram, Facebook, X, YouTube and Snapchat.
Create and execute platform-specific content strategies to boost reach, followers and community interaction.
Ensure social content aligns with editorial priorities, commercial goals, and brand values.
Monitor real-time trends and breaking news, ensuring fast and reactive social coverage in collaboration with the newsroom.
Use social analytics and scheduling tools — particularly Dash Hudson and Echobox — to optimise performance and reporting.
Work closely with editorial, video and commercial teams to maximise traffic and monetisation opportunities.
Continuously analyse social data to inform best practices, testing, and innovation.
What HELLO! is looking for:
Expert understanding of Snapchat, YouTube and Facebook monetisation models.
Proficient in Dash Hudson and Echobox, with strong analytics and reporting skills.
Highly creative with a strong sense of storytelling and audience insight.
Exceptional organisational skills and the ability to juggle multiple responsibilities and deadlines.
Confident decision-maker under pressure with a reactive, newsroom mindset.
Collaborative, proactive, and passionate about digital growth and innovation.
Proven experience leading social strategy and execution for a major media brand or publisher.
Demonstrable success meeting or exceeding social revenue and engagement targets.
A relevant degree is a plus.
HELLO! Benefits:
25 days annual leave per year (for full-time employees)
1 birthday day per year
Private medical scheme
Employee Assistance Programme
Life assurance currently 6 x salary
Generous employer pension contributions
Group income protection scheme
Plus all the perks of working for a fun media company!
