SIMMI is looking for a highly creative, trend-driven Social Media Executive to elevate the brand's digital presence across all platforms.

The Social Media Executive will live and breathe social media, have their finger firmly on the pulse of the latest trends, and feel confident talking to the camera to bring the brand’s personality to life.

This is a hands-on role for someone who understands viral culture, knows how to create scroll-stopping content, and can translate fashion moments into engaging, high-performing social storytelling.

Responsibilities of the Social Media Executive

Strategy & Brand Voice:

• Develop a deep understanding of the SIMMI customer, brand direction, and tone of voice, ensuring consistency across all platforms.
• Stay ahead of the latest social media trends, platform updates, viral moments, and emerging content formats.
• Proactively identify opportunities to drive viral content and increase brand visibility.

Content Creation & Planning:

• Research fresh inspiration imagery and video concepts weekly to keep content innovative and on-trend.
• Plan and schedule content across TikTok, Instagram (Reels, Stories, Grid), Pinterest and emerging platforms.
• Confidently create engaging video content, including talking-to-camera formats, styling videos, trend commentary and reactive content.
• Develop innovative HQ-based content with guests, influencers and team members, as well as outdoor and event-based content.
• Plan all content in line with the marketing calendar, ensuring sign-off from the line manager in advance.
• Brief social graphics and assets in advance to ensure timely scheduling.
• Support the creation of social-first paid ad creatives.

Community & Growth:

• Manage daily social and community engagement, responding in a timely and brand-appropriate manner.
• Monitor new and existing competitors to identify trends, gaps and opportunities.
• Proactively contact up-and-coming brands and creators for collaborations and partnerships.
• Support blogger outreach, gifting initiatives and influencer engagement.

PR & Events Support:

• Assist with new and upcoming PR campaigns and marketing activations.
• Support event preparation.
• Provide day-to-day assistance to the marketing team as required.
• Assist with maintaining the office and studio environment when necessary.

What SIMMI is looking for:

• A minimum of 1 year's experience in a social media-focused role
• Strong knowledge of TikTok and Instagram trends, including viral formats and reactive content.
• Confident speaking on camera and comfortable being a face/voice of the brand when required.
• Excellent copywriting skills with strong attention to detail.
• Creative thinker with a strong eye for fashion, styling and visual storytelling.
• Highly organised, proactive and eager to learn.
• Ability to multitask and perform under pressure in a fast-paced environment.
• Strong understanding of SIMMI’s target demographic and brand positioning.
• A positive team player who thrives in a collaborative environment.
• Photoshop skills desirable

What SIMMI offers:

• Competitive salary.
• Staff discounts across all SIMMI London collections.
• Clear opportunities for growth and progression within a rapidly expanding fashion brand.
• A supportive, inclusive and creatively driven work culture.

Application

Apply with a CV and a cover letter outlining your suitability and interest.