About: Tilly Sveaas founded her eponymous brand in 2016. Born in Hong Kong to British-Norwegian parents, London-based Tilly has been a jewellery designer for over 25 years, creating her first pieces during an extended trip to Bali, where she still produces to this day.
Sourcing experts and suppliers in both Asia and Europe she has been able to bring her free spirited nature and love of travelling into the foundation of the brand. In the last decade her pieces have graced the pages of Vogue, Harper’s Bazaar, Elle and Marie Claire, as well as Forbes, The Times and The NY Times.
Her inimitable style features an eclectic mix of links, chains and pendants, which form the building blocks of every collection. By playing with scale and weight, these timeless elements are re-imagined to glorious effect, resulting in a contemporary collection with by-gone charm.
Founded in 2016, Tilly Sveaas is a fast-growth, founder-led jewellery brand with big ambitions and a small, dynamic team.
We're looking for a Social Media & Influencer Manager to manage the brand's organic social presence & influencer marketing. This is a key role, responsible for driving brand awareness, engagement, and conversions through elevated, culturally relevant social content and influencer partnerships.
Reporting to the CMO, you’ll work across creative, PR, ecommerce and paid media to ensure a cohesive and high-performing approach to social and influencer marketing.
Key Responsibilities of the Social Media & Influencer Manager
Influencer Marketing:
Own and manage all influencer marketing activity end-to-end, including campaigns, affiliate programs, gifting and paid collaborations
Lead execution on ShopMy platform, including creator onboarding, campaign management and performance tracking
Identify and build long-term relationships with creators who align with the Tilly Sveaas aesthetic and values
Negotiate partnerships, manage budgets, and ensure strong ROI across all influencer activity
Deliver regular reporting, insights and recommendations to optimise performance
Organic Social Media Management
Own and grow Tilly Sveaas’ organic social channels, primarily on Instagram and TikTok
Develop and execute content calendars aligned with brand campaigns, product drops, and key trading moments
Commission and brief content that reflects the brand’s elevated yet effortless style
Monitor & report on performance and regularly refine strategy to drive engagement and growth
Content & Creative Collaboration:
Work closely with the Founder and Head of Creative to develop engaging, platform-native content
Translate brand campaigns into compelling social-first storytelling
Stay ahead of trends & cultural moments, ensuring the brand remains relevant & distinctive
PR & Talent Integration:
Support the PR agency with talent gifting, influencer partnerships, and brand events
Help coordinate influencer involvement in key activations and ensure content opportunities are maximised
E-commerce & UGC:
Work with the Ecom Manager to increase the volume and quality of UGC for onsite use
Drive the creation of styling-led content to enhance social proof and inspire customers
Leverage influencer and community content to support conversion rate optimisation
Paid Social Amplification:
Collaborate with the digital agency to whitelist and scale influencer content for paid social
Identify high-performing organic content for amplification
Support a test-and-learn approach to creator-led performance marketing
What Tilly Sveaas is looking for:
A minimum of 3 years' experience in social media and/or influencer marketing, ideally within fashion, jewellery, or lifestyle
Strong understanding of Instagram and TikTok, with a sharp eye for content, styling, and visual storytelling
Proven track record of managing influencer campaigns end-to-end
Commercially minded, with an understanding of how social and influencer activity drives conversion but also has a halo effect on brand awareness
Highly organised, with strong project management skills
Confident communicator with strong relationship-building abilities
Analytical and comfortable using data to inform decisions
Social media and/or influencer marketing experience within fashion, jewellery, or lifestyle is a plus
Experience with ShopMy is a plus
Experience in international markets, in particular the US, is a plus
What Tilly Sveaas offers:
Competitive salary in line with experience
Opportunity to be part of a small but impactful team that is highly creative & collaborative
Hybrid working environment - office located in Chelsea, SW10
