About: Founded in 1970, Jigsaw was the first premium fashion brand on the high street. Since then, the company has expanded worldwide to work with the finest mills, cutting edge photographers, up-and-coming models and renowned architects. But the search for the best in the industry never stops. As our journey continues, we're looking for passionate and talented people to learn about Style & Truth: a set of values that sets us apart from the rest of the high street, a belief that everyone should feel empowered to embrace their own style, be true to themselves, and not slavishly follow the fashion world. This means putting style before trends and truth before hype.
We’re looking for a trend-savvy, brand-focused Social Media Manager to lead and grow our social media presence across all key platforms. As a key voice of our brand, you’ll be responsible for creating and executing a strategy that builds community, drives engagement, and supports our growth across organic and paid channels.
You’ll work closely with creative, marketing, e-commerce, and PR teams to ensure our social content reflects the brand’s tone of voice, visual identity, and seasonal messaging — with a strong focus on fashion trends, storytelling, and digital culture.
Key Responsibilities
Social Strategy & Planning:
Develop and implement a platform-specific strategy across Instagram, TikTok, Facebook, Pinterest, and LinkedIn.
Own and manage the social media calendar, ensuring alignment with campaign launches, product drops, retail events, and key brand moments.
Stay on top of fashion, cultural, and digital trends to proactively shape content direction.
Content Creation & Curation:
Create and curate compelling content that showcases product, brand values, behind-the-scenes moments, and community.
Collaborate with the in-house creative team, stylists, and content creators to brief, plan, and produce visual assets (including Reels, Stories, and TikToks).
Write sharp, on-brand copy for captions, posts, and video descriptions.
Community Management:
Engage with our audience daily — responding to comments, DMs, mentions, and tags in a timely and on-brand manner.
Support the growth of an active and loyal fashion community through conversation and UGC/influencer reposts.
Track and share community feedback with relevant internal teams (product, customer care, etc.).
Influencer & PR Support:
Identify and collaborate with influencers, stylists, and creators that align with our brand.
Work closely with PR to coordinate social support for events, press launches, and talent partnerships.
Support the seeding process and influencer activations to amplify seasonal campaigns.
Reporting & Optimisation:
Track performance across all platforms using tools such as Instagram Insights, TikTok Analytics, and Meta Business Suite.
Analyse engagement, reach, and growth to inform future content planning.
Test new formats, posting times, and strategies to optimise performance.
Requirements:
At least 3 years' experience managing social media accounts for a fashion, beauty, or lifestyle brand
Strong understanding of platform best practices (Instagram, TikTok, Pinterest, Facebook).
Proven track record of growing social communities and delivering high-performing content.
Exceptional eye for visual storytelling and a deep interest in fashion and style.
Familiarity with scheduling and analytics tools
Confident using analytics tools to evaluate performance and inform content strategy.
Experience working in a fast-paced, trend-driven environment with multiple collections or seasonal campaigns.
