Damson Madder is looking for a creative, experienced Social Media Manager to join the team in London.

Reporting to the Social Creative Lead — who sets the overarching vision — this Social Media Manager will creatively execute and evolve our global social presence, with a primary focus on TikTok, as well as develop new opportunity channels.  This will include bringing that vision to life through innovative, elevated, and platform-native content, while driving measurable growth through channel-specific strategies.

This role is creatively led, but performance-minded; ideal for someone who understands how to build momentum on priority platforms while thoughtfully developing emerging channels from the ground up.

Key Responsibilities of the Social Media Manager

Content Creation & Creative Execution:

• Execute elevated, on-brand content across all social platforms, with TikTok as the focus channel
• Translate the Social Creative Lead’s vision into compelling, culturally relevant, and platform-native content
• Concept, produce, edit, and publish both stills and video content optimised for performance and brand storytelling across both organic and paid social channels
• Maintain consistency in brand voice and visual identity while pushing creative boundaries
• Stay deeply connected to social, fashion, and cultural trends and apply them with intention

Channel Management:

• Own the overarching content strategy and performance KPIs for TikTok
• Working with Social Creative Assistant to implement and execute new content franchises, posting strategies and growth KPIs for TikTok
• Responsible for writing captions and posting grid and stories daily on Instagram 
• Story asset creation
• Owning strategy and execution for new and opportunity channels, including LinkedIn, YouTube, and Substack
• Develop and execute tactical growth strategies to drive reach, engagement, and follower growth
• Test new formats, storytelling approaches, and content series tailored to the platform
• Monitor performance against KPIs and optimise content based on insights and learnings

Strategy, Analytics & Optimisation:

• Partner with the Social Creative Lead to evolve social strategy through performance insights
• Track, analyse, and report on channel performance, translating data into actionable creative improvement
• Balance experimentation with performance across established and emerging channels
• Collaborate cross-functionally with brand, marketing, PR, and e-commerce teams to support launches and campaigns

Community & Cultural Relevance:

• Work with Marketing Coordinator and Head of Marketing to build and nurture a global community through thoughtful, brand-aligned partner content
• Support creator, influencer, and UGC initiatives from inception to execution; focusing on optimising paid partnerships for social engagement and wider brand objectives
• Work closely with Social Creative Lead and Social Creative Assistant to suggest and select bespoke content partnerships for social content - with a specific focus on broadening paid partnerships and commissioned ad content with TikTok creators

 What Damson Madder is looking for:

• At least 3 years' experience managing social media for a fashion, lifestyle or culturally driven brand.
• Deep expertise in TikTok formats, trends, algorithms, and storytelling
• Proficiency in CapCut or other video editing software, Canva, and some proficiency in Lightroom and Photoshop.
• Strong creative instincts with the ability to execute elevated content at speed
• Experience developing growth strategies and working toward channel-specific KPIs
• Analytical mindset with the ability to translate data into creative action
• Experience helping launch or develop new channels or platforms
• Strong writing and editorial instincts (Substack or newsletter experience a plus)
• Exceptional video editing and production skills
• Experience working with global audiences

What Damson Madder offers:

• Living Wage employer
• Company sick pay
• Enhanced maternity pay
• Long service recognition
• 50% Employee staff discount