About: Co-founded in 2013 by siblings, Jade & Grant Goulden, JADED LONDON is the go-to urban streetwear brand loved by the Gen Z consumer. Our team are our biggest asset, they’re creative, curious and brave, setting trends and being first to the market to curate the most innovative content for our fast-growing organic 1.5 million followers on social media. We’re on an exciting journey with ambitious growth objectives for the next 3 – 5 years and finding the right people for the right roles is key to unlocking our success.
If you think you have what it takes to join team JADED, we want to hear from you! We reward creativity and new ways of thinking. We’re passionate about developing our people and offer personalised development plans for all staff and reward their achievements.
Jaded London is looking for a freelance Social & PR Coordinator to join the team in London.
The Social & PR Coordinator will be responsible for looking after and reporting on our Chinese social media accounts, including, but not exclusive of RED, Weibo + WeChat.
Responsibilities of the Social & PR Coordinator:
Manage relationships with key opinion leaders (KOLs), influencers, agents, MCNs + stylists in the Chinese fashion space
Develop and execute influencer marketing campaigns to drive awareness and support product launches
Leverage existing influencer relationships and build new connections with fashion / Gen-Z influencers with large followings (preferably >50K+ followers)
Monitor industry trends and competitive activity to identify new influencer partnership opportunities
Research and generate relevant creative content ideas that cater to our Chinese audience
Schedule and post all social media content on relevant platforms
Track and report on the performance of influencer campaigns, optimising strategies as needed
Engage directly with the community and work with community managers across social channels and customer are platforms
Support other marketing initiatives as needed, including events, paid media, copywriting, etc
Write and edit high-quality content for socials and occasionally PR comms
Proofread and edit content to ensure accuracy and consistency
What Jaded London is looking for:
Fluent in Mandarin and English (written and spoken)
Experience overseeing both Western and Chinese social platforms -including Instagram, TikTok RED, Weibo, WeChat
At least 2 years of experience in influencer marketing or community management, preferably in the fashion / Gen-Z market
Proven track record of building and maintaining strong relationships with KOLS / influencers
Confident with excellent communication and networking skills
