Founded in London in 2010, Glassworks is a fresh London fashion brand, totally independent, style-obsessed and passionate believers in bricks-and-mortar boutiques as well as streamlined digital shopping. Our design-led stores and website are refreshed weekly with small runs of completely new fashion, meaning a constant feed of exciting new pieces for our customer.

We are looking for a freelance Social Videographer to help us create engaging video content across fashion, styling, product launches and behind-the-scenes moments for our social channels.

This is a hands-on role for someone with a strong visual eye, a passion for fashion and a good understanding of how content performs across Instagram, TikTok and other digital platforms.  Glassworks will provide the creative direction, content concepts and social strategy. We are looking for someone who can bring those ideas to life through strong videography and content capture.

Freelance, with regular shoot days in London.  We anticipate ongoing work throughout the year, with flexibility around scheduling depending on product launches, campaigns and content requirements.

What the Social Videographer will do:

• Producing engaging, platform-appropriate video content that showcases our products, personality and brand world while maintaining a recognisable Glassworks aesthetic.
• Capture video content for Instagram, TikTok and other digital channels.
• Film fashion, styling, product-focused, lifestyle and behind-the-scenes content.
• Work alongside models, photographers and the wider Glassworks team during content shoots.
• Create engaging social content that feels natural to each platform while maintaining brand consistency.
• Capture a mix of planned content and reactive behind-the-scenes moments.
• Organise and deliver footage and assets in a structured and efficient manner.
• Work closely with the Glassworks team to capture content in line with agreed creative briefs and content plans.
• Contribute practical input on shots, angles and content capture during shoots where appropriate.

What success looks like:

• Consistently high-quality video content across all social channels.
• Strong visual consistency despite frequent new product launches.
• Efficient shoot days with reliable asset delivery.
• Content that feels native to social platforms while maintaining a premium brand aesthetic.
• A growing library of versatile video assets that support ongoing social activity.
• Video content that helps products feel more desirable, wearable and relevant.
• A recognisable Glassworks visual style across social content.

What Glassworks is looking for…

Required:

• A strong eye for fashion, understanding how to capture content for social media and being comfortable working in a fast-paced environment alongside models, photographers and the wider Glassworks team.
• Glassworks launches completely new products every week, so this role requires someone who can maintain a high creative standard while working efficiently across a large and constantly changing product range.
• A strong portfolio demonstrating social-first video content.
• A passion for fashion, content creation and visual storytelling.
• Good understanding of Instagram Reels, TikTok and short-form video formats.
• Experience using camera equipment and content creation tools.
• Strong attention to detail.
• Reliable, organised and able to work efficiently within agreed deadlines.
• Comfortable working across a broad range of fashion and lifestyle content.
• A strong eye for composition, storytelling and content capture.
• We are more interested in a strong eye for content, visual instinct and the ability to capture engaging footage than years of industry experience.

Especially strong candidates will be able to show examples of:

• Fashion and lifestyle social content.
• Instagram Reels and TikTok content.
• Model-led fashion videography.
• Behind-the-scenes and brand storytelling content.
• Fast-turnaround content creation workflows.
• Content created for brands, businesses or personal projects.
• Platform-native content that feels authentic and engaging.
• Consistent content production across a large volume of products and campaigns.
• Experience working within fashion, retail or lifestyle environments.