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Trade Marketing Coordinator

Listing ID: 1687755

Trade Marketing Coordinator

Type of Position: Temporary Position
Company / Organisation / Artist Name: Michael Kors
Location: Central London, London, UK
Employment Length: 6-month FTC
Hours: Full Time
Experience: 2 to 5 years
Reference Number: R_782537
Reporting To: Marketing Manager
Twitter Handle: @
Deadline: Ongoing
Ad Expires In: 1 week 2 days

ichael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion.

If you enjoy working in a creative, fast-paced environment, then we would love to hear from you!

I feel really lucky to be surrounded by such a great team. I’m not only grateful that they’ve helped me achieve my goals, but also that I can give them a place where they can achieve theirs.

- MICHAEL KORS -

Department overview:

Forming part of the Marketing, Events and Media team, within the wider Marketing, PR and communication team, the Trade Marketing function is responsible for creating and implementing marketing strategies to drive the success of EU retail, concession and wholesale stores. The team works in collaboration with the wider organisation to ensure an integrated and customer-focused approach across all trade marketing activations. This role will support EMEA Wholesale Marketing, specifically, reporting directly to the Wholesale Marketing Manager.

You are hands-on, collaborative, and a creative thinker who is passionate about marketing and consumer behaviour. You have outstanding communication skills, can effectively work with and influence colleagues as well as internal and external partners. Someone who thrives in a rapidly changing environment, bringing fresh thinking to the planning and implementation of marketing campaigns. You are highly organised, a keen learner and self-motivated, able to work well under deadlines and perform multiple tasks effectively and concurrently.

What the Trade Marketing Coordinator will do:

  • Support the Marketing Manager in the timely development and delivery of high-impact, cost-effective marketing plans in support of seasonal activity and events across all Wholesale Partner and Concession channels within the EMEA region.
  • Collaborate with the cross-functional teams in the development of marketing initiatives and multichannel 360 campaigns with a focus on engaging in-store customer experiences, pop-ups and events, influencer partnerships and digital campaigns
  • Proactively collaborate across divisions, ensuring efficient communications to deliver consistent brand messaging and create a cohesive customer journey across all touchpoints 
  • Work in partnership with the internal digital teams to innovate and implement digital & social drive to store initiatives
  • Effective end-to-end management & co-ordination of all stages of campaign development from initial brief through to design sign off, costings, eventual delivery into stores within the requested timeframe and monitoring results
  • Foster strong and transparent relationships with internal and external stakeholders
  • Facilitate store-led clienteling initiatives/ appointments, both virtual and in-store – provide seasonal tools and manage GWP allocation
  • Share seasonal assets and regular updates with wholesale partners - leverage their channels to amplify marketing activations and ensure global alignment
  • Effectively manage day-to-day communications with wholesale partners
  • Develop strong partnerships within the Sales team to foster new ideas and explore new opportunities aligned to Sales growth/priorities
  • Identify and present strategic opportunities that meet Michael Kors business objectives for Wholesale Partners (all product categories across MMK, Men's and Kids) 
  • Manage the project's budget and report on ROI 
  • Stay current and knowledgeable on new developments, trends and technologies in the luxury and fashion industry space
  • Create compelling reports about the market, industry trends, and the competitive landscape
  • Bring new and innovative ideas that can be developed into marketing initiatives
  • Market visits within the EMEA region for the launch of projects 

What the Trade Marketing Coordinator will need to have:

  • At least 3 years of Marketing experience, preferably in the luxury sector, including experience within Wholesale 
  • Well-versed in all aspects of Marketing with a strong brand judgement and understanding of the luxury industry
  • Proven success in planning and delivering campaigns, including in-store and across digital channels
  • Organised, efficient ways of working at all times, owning projects and managing project files and trackers
  • Exemplary written and oral communications
  • Knowledge of a second European language is a plus
  • Advanced proficiency in Microsoft Excel, Word, PPT, and Outlook
  • Proactive and insightful analytical and problem-solving skills
  • Ambitious, strategic 360 thinking is a must
  • Thrive in a fast-paced, on-time deliverable environment
  • Bachelor’s degree or equivalent

We’d Love to See:

  • Enthusiasm
  • A good work ethic
  • Team player with a can-do attitude

The Company is an equal employment opportunity employer. The Company’s policy is not to unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, gender identity, religion, national origin, age, military status, disability, genetic information or any other consideration made unlawful by applicable federal, state, or local laws. The Company also prohibits harassment of applicants and employees based on any of these protected categories.


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