The Ecommerce and Digital Marketing Manager owns the digital journey and ecommerce channel at Emilia Wickstead, with a focus on growing sales in target markets/regions to achieve ambitious direct-to-consumer revenue growth goals.  The Ecommerce & Digital Marketing Manager is responsible for the day-to-day trading of the website, partnering with internal stakeholders and external partners to continuously optimise the website and digital proposition to deliver an exceptional, luxury customer experience, resulting in sales. The Ecommerce and Digital Marketing Manager is responsible for maintaining the brand aesthetic while delivering business objectives, taking a short- and long-term view to sales growth.  As the channel owner, the Ecommerce & Digital Marketing Manager has the responsibility to maximise and enable opportunities through the customer journey of acquisition, sale and retention.

This role will report to the Brand Director, with a close working relationship to finance, commercial, retail and production teams.

Key Responsibilities

E-Commerce:

• Own the E-Commerce customer journey end-to-end optimising for conversion and goal attribution
• Responsible for building out website roadmap to enable medium and long-term improvements, ensuring milestones are met
• Responsible for spend and sales lines of the e-commerce P&L, trading the website to maximise revenue and partnering with the finance team on monthly P&L
• In collaboration with the Brand Director and Commercial Director, manage the Trading Calendar to ensure all internal stakeholders are aligned on seasonal launches, product focuses and stories each week; delivering a cross channel, cohesive customer experience.
• Own and advise on preferred stock for the seasonal channel buy, as well as sale cadence
• Plan and website homepage, category merchandising and seasonal launches online in collaboration with production and marketing
• Optimise website for organic search and SEM, optimising SEO across categories and products
• Proactively identify opportunities to drive sales and minimise returns
• Continually optimise the user journey for the global customer base
• Responsible for website UX with regular testing and proactively suggest solutions for user pain points
• Plan and implement online campaigns to increase online AOV, customer loyalty and customer retention
• Coordinate with the Stock Control Coordinator to dispatch to expectation
• Be the point of escalation for customer complaints for the Ecommerce & Customer Care Coordinator, ensuring that issues are resolved in a timely manner.
• Lead the Ecommerce & Customer Service Coordinator to plan and assist in executing the Ecommerce shoots with the support of the design team
• Provide weekly sales reports, monthly round-ups and quarterly progress from the website reports outlining successes and areas for improvement, against KPIs

Digital Marketing:

• Responsible for online traffic acquisition and conversion campaigns through clear leadership of the performance marketing agency
• Manage the performance agency to optimise performance marketing operations across multiple channels (Paid Search, Display, Paid Social, Affiliate Marketing) as well as the performance marketing budget to increase revenue and ROI
• Deliver assets and copy to the performance marketing agency to ensure ads meet brand and commercial objectives
• Direct the agency to implement test and learn approaches to all performance marketing activities, including developing A/B tests across audiences, creative and channels
• Ensure agency reports on paid marketing activations and pitch opportunities to expand acquisition
• Work with agency to monitor and maintain product feeds for channel growth
• Manage 3rd party agencies to align commercial and marketing goals
• Effectively manage affiliate and marketplace platforms optimising for commercial growth both domestically and overseas
• Manage and oversee the growth of the email database, optimising CRM opportunities across campaigns and flows
• Build across omnichannel CRM campaigns optimising for conversion
• Suggest to and collaborate with marketing on email messaging and campaigns
• Report weekly on campaign performance and outline opportunities for improvement
• Ad hoc projects on a case by case basis
• Weekly contribution to the organic digital calendar to ensure that emails, homepages and other digital assets are aligned with new collection and other key seasonal dates plus brand moments.

Profile:

• A minimum of 4 years' relevant experience in a similar luxury or premium fashion brand
• Strong understanding of Shopify and relevant plug-ins/apps
• Strong understanding of the performance marketing space
• A strong self-starter, able to own and lead the digital and ecommerce channels
• Able to work in a fast-paced environment and a strong collaborator across teams
• Proactive leader, communicator and problem solver, able to support a team to deliver in their vision
• Passionate about achieving results and growth
• Passionate about fashion and finger on the pulse of ecommerce developments
• The right to work in the UK without restriction.

We anticipate a large response so if you do not hear back within 2 weeks, unfortunately you have not been shortlisted. Thank you for your interest in Emilia Wickstead.