At New Look, we believe in fostering a dynamic and inclusive workplace where our talented colleagues thrive and grow. We’re committed to recognising and developing internal talent, harnessing the potential of our team.
As a dedicated member of our New Look family, you’ve already gained invaluable knowledge, lots of transferable skills and a unique understanding of our brand.
If you’re looking to expand your skillset and further your professional career with us, apply today. Your next career move could be just a click away!
The role of PR Officer:
Lead and deliver proactive and reactive press activity to elevate New Look’s brand profile within the fashion, lifestyle and retail media landscape
Drive consistent, compelling storytelling that positions New Look as a leading, accessible fashion brand
Build and maintain strong relationships with key fashion editors, stylists, influencers and media contacts
Protect and enhance brand reputation across all earned media channels
What you'll get working at New Look:
40% staff discount plus friends & family discounts throughout the year
Access to our reward platform for external discount and offers
Private pension scheme
Profit related bonus scheme
Option to join our Healthcare Private Medical Scheme
Virtual GP access for you and your children – it allows you to speak to a doctor at a time and date that suits you
All employees are covered by our life assurance policy from day one
Unlock extra leave with our buy more holiday scheme.
Celebrate YOU! Enjoy an extra paid day off on your birthday each year
Enhanced maternity, paternity and adoption leave, and shared parental leave (eligible after 2 years service)
Spread the cost of your commute with interest-free season ticket loans
Do your bit for the environment and save money with our Cycle2Work scheme
We're proud to partner with the Retail Trust and Fashion & Textile Children's Trust
What the PR Officer will be doing:
Develop and execute seasonal and campaign-led PR strategies aligned with brand objectives
Work closely with buying and design teams teams to fulfil call ins and provide overall support to the press team
Work closely with our press assistant to oversee all day to day press office functions including regular organic influencer gifting
Monitor Press inbox and forward requests to the appropriate teams
Pitch fashion stories, product drops, trend commentary and brand features to national and consumer
Secure high-quality coverage across print, online, broadcast and fashion platforms
Manage incoming press enquiries and provide timely, accurate responses
Support in coordinating and hosting press days, showroom appointments and media previews
Host and execute regular store appointments with influencers and media regionally
Organise and support PR activity around new collections, collaborations and brand campaigns
Build strong relationships with fashion editors, journalists, stylists and freelance contributors
Manage sample trafficking, media loans and product placements to maximise coverage opportunities
Support influencer and VIP dressing opportunities in collaboration with social and marketing teams
Monitor daily media coverage and competitor activity within the fashion retail sector
Produce weekly and monthly coverage reports, highlighting reach, sentiment and key wins
Maintain and update media contact databases and coverage trackers
Draft and distribute press releases, media alerts, look books and brand announcements
What New Look is looking for:
At least 2 years' experience in a fashion PR role
Excellent people skills, computer literate, excellent time management
Ability to prioritise workload and tasks
Good telephone manner and exemplary organisational skills
Strong media and influencer contacts
Minimum level of education or qualifications – bachelor's level degree
Proven contacts within the industry
Demonstrated knowledge and experience in PR
Acute creative acumen and flair
Proven understanding of the omnichannel marketing mix
Insight-driven and commercially aware
Strong visual and verbal communication
Agency or in-house experience
Budget management
Line management experience
Retail experience is a plus
Why New Look?
The amazing people, the fashion, the benefits– there are so many reasons to love working at New Look.
We prioritise development, offering training to support your progression, so you can be your absolute best and achieve your goals.
