Wasted Talent is looking for a full-time Paid Media Executive to join the team in London.

With a consistent focus on optimising results, the Paid Media Executive will ensure best-in-class delivery of paid commercial media campaigns, from planning to execution.

Key Responsibilities of the Paid Media Executive:

• Own the commercial media process from brief through to delivery (i.e. creation of media plans, translating the creative into deliverables, activation, reporting, etc), with a special emphasis on deep post-campaign reporting and client retention
• Own the paid media activation process across Meta Ads, Google Ads and TikTok Ads, i.e. setting up ads, targeting audiences, etc
• Be client-facing throughout the media phase of a project, presenting media plans, answering questions and sharing reports, as required
• Prepare regular monthly and quarterly internal reports on organic and commercial cross-channel performance, with analysis and concise actions
• Develop relationships with key platforms and media agencies, staying abreast of industry developments
• Stay abreast of channel developments
• Build relationships with key media partners and technology vendors to deliver the best service

What Wasted Talent is looking for:

• A minimum of 1 year's experience in a media or publisher environment
• Proven track record of activating £80k+ media campaigns on time and within budget, and working on brand lift studies
• Understanding of a publisher’s multi-channel approach, which ranges from website to newsletters to varying social platforms to talent campaigns, etc.
• Excellent knowledge of analytics tools and campaign evaluation metrics
• A self-starter with a bias for action when faced with ambiguity
• Excellent interpersonal skills, as this role requires working with every team within the business
• Knowledge of GDPR and newsletter management is preferred
• A good understand and proficiency in using spreadsheets (Google Sheets) for creating media plans and reports

Why Join Us?

You’ll be part of a tight-knit, creatively ambitious company. This is a unique opportunity to grow your skills in a fast-paced, story-first environment while helping deliver projects that make a real impact.

Equality, diversity and inclusion policy

The Company is committed to ensuring equality, diversity and inclusion in employment, and eliminating unlawful discrimination. The equality, diversity and inclusion policy aims to ensure that no employee (whether full or part-time), potential employee or temporary worker is treated less fairly.