About: Born from a love of vintage fashion, Motel is the must-have label for unique, edgy and eclectic wardrobe additions that are guaranteed to make an impact! Established in the late 90’s, Motel was created after the brand founders set out on a road trip of freedom, discovery and fun across the west coast of America. Inspired by the indie vintage shops and various thrift stores dotted along the Californian coastline, the Motel designers set about bringing these looks to the British consumer and carved a unique niche in the marketplace. Motel is now a leading Brit fashion label renowned for offering unique prints, form fitting silhouettes and trend-setting styles that are loved by fashionistas, style icons and celebrities across the globe.
Our story began during a road trip in the 1990s, where our founders, Will and Andy, travelled across America collecting vintage items while living out of motels. They started purchasing vintage clothing in the USA and selling it wholesale, which eventually led to the creation of stores. From there, they began designing reworked vintage pieces, and thus, Motel was born.
Over 30 years and a team of 200+ people later, every piece of clothing we make is created with the same spirit of fun, freedom and adventure as the road trip that first defined the brand. We’re still ambitious and independent, but now we’re a global team - we work from an operational base in Worcester, a design studio in London and a creative studio in Bali.
The role of the E-Commerce Project Manager
We are seeking a results-driven Ecommerce Product Manager to support and lead on the strategy, development, and optimisation of our online shopping experience. This role is responsible for driving revenue growth, improving conversion rates, and enhancing customer satisfaction across our digital commerce platforms. The ideal candidate combines strong analytical skills with customer-centric thinking and cross-functional leadership.
Main Tasks & Responsibilities of the E-Commerce Project Manager:
Coordinating web development projects (site updates, new features, integrations)
Define and own the ecommerce product vision and roadmap aligned with company goals and focusing on customer acquisition.
Identify growth opportunities through customer insights, market research, and competitive analysis.
Writing or refining requirements/user stories
Thorough QA testing (UAT) before releases
Leading with external agencies and developers with platforms such as Shopify, Venn Apps, and Web Development
Tracking timelines, risks, and dependencies with regular feedback to Stakeholders
Manage and optimise ecommerce platforms, including Shopify, and marketplaces
Drive improvements in conversion rate, AOV, and customer retention
Oversee site merchandising, product listings, promotions, and checkout flows
Monitor ecommerce KPIs daily
Use analytics tools to generate actionable insights
Conduct A/B testing and experimentation to optimise performance through ads and organic
Stay informed about ecommerce trends, emerging technologies, and industry best practices
Champion a customer-first mindset across the organisation
Coordinating with agencies, developers, UX, and marketing
Tracking timelines, risks, and dependencies
Seeing all projects through to completion and on time
What Motel is looking for:
3 years' experience in a similar role
Product management experience in ecommerce or digital retail
Experience with CRO (conversion rate optimisation) and experimentation frameworks
Familiarity with SEO, customer acquisition, and lifecycle marketing
Technical background or experience working closely with third-party agencies
Relevant degree or qualification
Committed to promoting conscious creativity, helping us build a brand that champions sustainability and supports our social and environmental impact
Data-driven decision-making skills
Strategic thinking skills
Experience in user experience optimisation
Project management skills
Revenue growth strategy experience
Strong understanding of ecommerce funnels, digital marketing, and online merchandising
Experience with ecommerce platforms and analytics tools
Proven track record of driving measurable growth
Excellent communication, stakeholder management, and leadership skills
What Motel offers:
Competitive salary in line with industry benchmarking
3% employer pension contribution, 5% employee contribution as standard
33 days annual leave inclusive of bank holidays, with additional days for long service
Birthday day off
Team socials and meetups
Monthly well-being activities to support your health and wellbeing
Tailored progression pathways
A thorough EAP scheme offering financial, legal and health support
Access to professional support & mentoring
Bonus Scheme for all employees paid out twice a year
