Lucy & Yak is looking for a concept-driven copywriter with a sharp ear for tone of voice and a passion for storytelling to join the team in Brighton.

Working closely with the Creative Lead, the Copywriter will take campaign ideas and develop how they come to life across every touchpoint.

This is not a leadership or management role; instead, you’ll focus on craft, ideas, and execution, helping translate creative direction into compelling, cohesive brand experiences.  The Copywriter will be responsible for shaping and maintaining our tone of voice, ensuring everything we say feels unmistakably Lucy & Yak.

What the Creative Copywriter will be doing…

Campaign Development:

• Take creative direction from the Creative Director and Creative Lead and develop campaign ideas into fully realised concepts
• Help define how campaigns show up across channels, from initial thought to execution
• Contribute ideas that support seasonal launches and brand storytelling

Copywriting & Tone of Voice Ownership:

• Own and evolve Lucy & Yak and L&Y’s tone of voice across all channels
• Write clear, engaging, and inclusive copy that connects with our community
• Ensure consistency in messaging across all touchpoints

Multi-Channel Execution – Create and adapt copy across:

• Campaigns: Key messaging and storytelling across all touchpoints
• Sustainability: Impact report and sustainability blogs
• Digital: Website, landing pages, and social content
• CRM: Email marketing and ad copy
• Search & Content: SEO-friendly copy and blog content
• Retail: In-store messaging, POS, and activations
• PR & Brand: Awards entries, press copy, and thought-leadership

Collaborative Creative Development:

• Work closely with the graphic designers and the rest of the marketing team, but also with product, digital, retail and sustainability teams to support on creative ideas and copy requirements
• Support photoshoots and campaign production by helping shape narrative and messaging
• Take feedback from senior creatives and refine work to a high standard

Cultural Awareness:

• Stay tapped into politics, fashion, and social justice, ensuring we stay at the forefront of the cultural conversation to inform future campaigns, ensuring we stay relevant and create content that our community truly aligns with.

What Lucy & Yak are looking for:

• At least 2 years' experience in a copywriting or creative role with a portfolio demonstrating strong copywriting and campaign thinking
• A Full-Picture Thinker: You understand how a campaign pivots between a mobile screen and a store window or Out of Home advert.
• Strategic Storyteller: You have a proven track record of building integrated campaigns. A background in a creative agency is preferable.
• Concept-to-Delivery Pro: You have experience working with multidisciplinary teams to bring a vision to reality.
• The Right Tone of Voice: You can write memorable and inclusive copy that feels like a conversation with a friend.
• Collaborative & Decisive: You enjoy working as part of a team and bringing ideas to life together. You’re open to feedback and keen to learn from senior creatives.
• Culturally Plugged-In: You don't live in a bubble; you know what the world is talking about and how Lucy & Yak and L&Y can authentically join that conversation.

Lucy & Yak Perks:

• Working Hours: 4 days per week (Monday - Thursday), 9 am - 5 pm. We believe in a focused four-day work week to achieve our goals, leaving the weekend for a proper rest.
• Brighton-based: Work from our vibrant HQ, right in the heart of the community that inspires us.
• Purpose-Led: Work for a business that puts people and the planet on par with profit.
• Vitality healthcare package
• 40% Staff discount on all your favourite pieces
• £60 Lucy & Yak voucher on your birthday
• 20 days holiday per year with an additional 1 day for five years of service
• The best views in Brighton from our sunny office!